GGD Global is an approved builder of Irish Pubs worldwide who are experienced in successfully developing projects for generations.

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TEL: +44 (0)78 9822 2098 | email us
HOME | OUR PUB TYPES | ARCHITECTURAL | INTERIOR DESIGN | BRANDING | CONTEMPORARY BUILDS | PROJECTS GALLERY | GUINNESS | USEFUL LINKS | CONTACT

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THE IMPORTANCE OF BRANDING
Corporate ID
T hi s i s the fac e of a c om pany to the worl d - i t c reates trust, a strong brand, val ue and perc epti on
of the servi c es that are provi ded. It c an bui l d c onfi denc e and pri de i n the work forc e, and shoul d
never be underval ued - as an asi de, (EG: When Rowntree sol d out to Nestl é they rec ei ved zero for
the tradi ng busi ness but £800 m i l l i on for the brand nam es and i m ages - that i s real brand val ue).
Consistency
Extrem el y i m portant, bec ause i t rei nforc es the brands key m essages, attri butes and agai n c onveys
trust - but c onsi stenc y does not m ean that everythi ng has to l ook the sam e! T he GGD Desi gn T eam
know that good desi gn i s a sol uti on to a parti c ul ar task - by l ooki ng at the requi rem ents, c al l to
ac ti on and ai m s of the c ol l ateral i nevi tabl y eac h pi ec e of c ol l ateral wi l l be vari ed, as i t has i ts
own func ti on, whi c h hel ps determ i ne i ts form .
Proper branding
c an resul t i n hi gher sal es of not onl y one produc t, but on other produc ts assoc i ated wi th that
brand. For exam pl e, i f a c ustom er l oves GUINNESS and trusts the brand, he or she i s m ore l i kel y to
try other produc ts offered by the c om pany suc h as c hoc ol ate c hi p c ooki es. Brand i s the personal i ty
that i denti fi es a produc t, servi c e or c om pany (nam e, term , si gn, sym bol , or desi gn, or c om bi nati on
of them ) and how i t rel ates to key c onsti tuenc i es: c ustom ers, staff, partners, i nvestors etc .

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HOME | OUR PUB TYPES | ARCHITECTURAL | INTERIOR DESIGN | BRANDING | CONTEMPORARY BUILDS | PROJECTS GALLERY | GUINNESS | USEFUL LINKS | CONTACT
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