2009 GHTA Conference Presentation

1. e-Com for Gift
-an exploration of the types of e-commerce available, and some
advice on choosing which site might be right for you
Presented by:
Tom Wilson

2. Advancing your business.
Founded in 1983
• North American Company
• Headquartered in Montreal
• 230 employees across North America
• Over 400 customers
• 1200+ installations
TECSYS Inc. includes:
• EliteSeries SCM solutions division
• PointForce SCM solutions division
• Transportation Systems division
• Offices in Montreal, Toronto, and Chicago
• Distributors in Latin America and Russia
Publicly Traded (TSX:TCS)
© TECSYS INC. 2

3. Our Objective:
Today we will be taking a look at:
• The role of the eCommerce website in gift based supply chain
management
• The different needs of a gift based distributor
• The different types of web solutions available
• The challenges involved in marrying them all together

4. An e-Commerce Wish list
• New Sources of Interaction between Distributors and
Retailers
• More sales
• Improved Customer experience
• Establish and Control Brand Awareness
• Empower Sales Reps
• Look & Feel
• Increase volume without having to increase overhead
• Cost

5. Features To Get Us There
• Online Digital Catalogue
• Customer Relationship Management
• Real-Time Inventory Availability
• Customer Specific Pricing
• Real-Time Maintenance
• Integrated Order Flow
• Advertising
• Design Control
• Multi-Media Compatibility
• B to C Capability

6. Different Types of Sites:
• Shared
o Catalogue or Group shopping Site sending back orders
o Offered by rep groups, sales groups and gift speficic hosted site.
• Stand Alone
o Not integrated to the back office
o Offered by 3rd party Web Design Companies, off the shelf type packages
• Partially Integrated
o Some information batch updated to/from the back office
o Offered by 3rd Party Web Design Companies, ERP packages, Custom Software Houses
• Full Enterprise
o Complete Integration with the back office
o Offered by ERP Packages, Custom Software Houses

7. Weighting the Needs from -5 to 5

8. Compare the Needs to the Types:
(1 Is Provided 0.5 Is Partially Provided)

9. Overall Results:

10. Variance

11. 40
30
20
10
0
Standalone Group Partial Integration Full Integration
-10 Startup Cost
Ongoing Cost
Volume w/out Overhead
-20
Sales Exposure
Brand Awareness
-30 Ease of Use/Access to Info
Empowered Reps
Look and Feel