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7 Steps Small Biz Marketing Success

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PWG Small Business Marketing
PWG Small Business Marketing

The document outlines 7 steps for small business marketing success. It discusses defining marketing as a system strategy rather than tactics, filling a marketing hourglass with various offerings, publishing educational content, creating a total web presence, using an inbound lead generation trio of advertising, PR, and referrals, making selling a system, and living by a monthly marketing calendar.

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Hello Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco ledo.ning.com
7 Steps to Small Business Marketing Success
New Definition of Marketing
Marketing is a System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE 1) Strategy Before Tactics
1a) Who Matters
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
1b) Be Different
[object Object],[object Object],[object Object],[object Object],[object Object],Ask Every Customer…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Do People Really Buy?
2) The Marketing Hourglass™
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fill Your Hourglass Gaps
3) Create and Publish Content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content That Builds Trust
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content That Educates
4) Create a Total Web Presence
Digital interactivity is now at the center of marketing
New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ KelseyGroup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where Are We?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pillars of Web Presence
Hub and Spoke
5) Inbound Lead Generation Trio
[object Object],[object Object],[object Object],Inbound Lead Generation Trio
Advertising ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Image: www.marketfin.com Referrals ,[object Object],[object Object],[object Object],[object Object],[object Object]
6) Selling is a System… too ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Lead Conversion
7) Live By the Calendar
[object Object],[object Object],[object Object],Live By the Calendar
Marketing is a System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Signature Brand Audit™ ($250 value) Visit: http://bit.ly/mXAShy Special Offer
Questions?
Thank You Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco

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7 Steps Small Biz Marketing Success

Notes de l'éditeur

  1. O.K. So as I mentioned at the beginning, I have a special gift for everyone on the call today. For those of you who believe that 2012 is the year to get to work developing a marketing system for your business, I want to give you an opportunity for a free 30-minute consulting session with me and start to create and implement the system and strategies we have talked about today, for your business! Here is a link to my Signature Brand Audit, which includes an audit of your brand and website. In this session, I will provide a host of tips aimed at getting you on the road to marketing success. It all starts, however, with you going to my website and spending 10 minutes or so completing the Signature Brand Audit.