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Leveraging Your Brand for Growth: 5 Pillars to Marketing Wisdom
1. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Leveraging Your
Brand for Growth:
5 Pillars to
Marketing Wisdom
2. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Know Like Trust
New Definition of Marketing
3. Leveraging Your Brand for Growth:
5 Pillars to Marketing WisdomImage: www.sharpbrains.com
New Brain
Middle Brain
Old or
Reptilian
Brain
Three Parts of the Brain
4. Leveraging Your Brand for Growth:
5 Pillars to Marketing WisdomImage: www.salesbrain.com
Six Stimuli of the Old Brain
5. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
WHAT IS
SOCIAL
MEDIA AND
WHY YOU
SHOULD
CARE
Marketing Pillar #1:
Strategy
6. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Demographics | Geographics | Behavioral | Psychographics
Describe Your Ideal Client
7. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Marketing Pillar #2
Differentiation
Steve Jobs
8. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Interview Your Clients
1. Why did you hire us?
2. What do we do better than others?
3. What could we do better?
4. Do you refer us? Why? How?
5. What would you Google to find us?
Ask Them…
9. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
How Are You
Different?
• Product
• Service
• Market niche
• Offer
• Solve a problem
• Unique habit
• Guarantee
• A way of doing business
11. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Positioning is not
what you do to a
product; it is what
you do to the mind
of a prospect.
Ries and Trout (1972)
12. Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Positioning Statement