Data visualization is the new frontier to bring added value to the deluge of data landing on our desk daily. And when it comes to web and social media monitoring, to visualize data in a innovative way is crucial.

1. DATE
MAY 1, 2014
DATA VISUALISATION:
THE BEAUTIFUL NEW
FRONTIER
#IJF14

2. “THE PAINTER, REPLACED IN HIS
TRADITIONAL ACTIVITY BY THE
PHOTOGRAPHY, EVENTUALLY ACHIEVES
THE STATUS OF PURE POET” LE
CORBUSIER
#ijf14
Le Corbusier, On modern painting, 1925 BUZZDETECTOR

3. The historic landmark for modern painting is reached with the shift from objective
view to subjective one.
Photography is since then in charge to represent the true image of a person or of
a place.
The painter is free to represent it as he sees it without borders other than his
imagination and creativity.
We are reaching an historic landmark in data visualization too. A moment defined,
first of all, by the quantitative side of data and then by their qualitative side.
BUZZDETECTOR

4. WITH NONCHALANCE
WE ARE STILL RENDERING
DATA AS IF WE WERE IN 1985
#ijf14
BUZZDETECTOR

5. Every analyst has the responsibility to work on two levels: data
quality, accuracy and meaningfulness of the visualization.
The quest for inspiration should not necessarily happen in
marketing and information environments only.
It should travel freely with a broader perspective.
BUZZDETECTOR

6. BUZZDETECTOR

7. 30 years.
This is the time span between these two graphs.
The world has changed dramatically, we got older (better, more
mature) while a large part of the audience in this room were grewing
up.
Anyway, after 30 years, we are still looking at the same representation.
BUZZDETECTOR

8. THE TRANSLATION OF DATA INTO
INFORMATION INTELLIGIBLE FOR
THE END USER CALLS FOR A NEW
AESTHETIC IN REPRESENTING.
#ijf14
BUZZDETECTOR

9. Stanley Kubrick, selfie with wife and J.Nicholson
1) TO IDENTIFY A STRONG
UNIQUE PERSPECTIVE
#IJF14
BUZZDETECTOR

10. Lydia Delectorskaya, Matisse - l’apparente facilité, 1993
2) TO STRESS DETAILS SO TO GET
THE BEST AND MOST COMPLETE
OUTLOOK
#ijf14
BUZZDETECTOR

11. Andrej Belyj, Historiosophical diagram, 1927
3) TO LOOK FOR VISUAL
INSPIRATION FROM THE
BROADEST NUMBER OF SOURCES
POSSIBLE
#IJF14
BUZZDETECTOR

12. 4) TO CATCH AUDIENCE
ATTENTION, THE REAL
PAYBACK
#IJF14 BUZZDETECTOR
FILL THE SPACE FOR THE IMAGE WITH
YOUR OWN DESIRED AUDIENCE PIC

13. THE SHIFT FROM
INTERACTION QUANTITY TO
INTERACTION QUALITY
BUZZDETECTOR

14. BUZZDETECTOR
AFTER THE THEORY, IT’S TIME TO GET FOR REAL.
!
IN THE FOLLOWING SLIDES THE STORY COVERS THE LAST
MONTHS OF #IJF14, FROM THE SHOCKING NEWS OF THE DEATH
OF THE EVENT TO ITS REBIRTH DUE TO AN IMPRESSIVE
MOVEMENT TO SUPPORT AND A SUCCESSFUL CROWDFUNDING.
!
THE VISUALIZATION HAS BEEN DEVELOPED ALONG WITH
ACCURAT, INFORMATION DESIGN AGENCY.

15. 0
20
40
60
80
100
0
500
1000
1500
2000
2500
3000
articoli
TWEETS
FB
weblogs
forum
mainstream
TIMELINE articoli:
donazioni (€)
donatori
21386
10
Il dibattito online su ijf14
come si legge
18.239 €
24.000 € 37,063 € 50,571 €
74,401 €
110,421 €
115,350 €
comunicato “stop
at the top”
incontro live
17.10
13ottobre‘13
21.10
lancio crowdfunding
02.11
08.11
11.11
23.12
14.01
20.01
30.01
31.01
04febbraio‘14
BUZZDETECTOR

16. 21 ottobre 2013:
incontro live,
#savetheijf14
17 ottobre 2013:
comunicato “stop
at the top”, il
festival non si fa
2 novembre 2013:
incontro live e
inizio crowfunding
2 dicembre 2013:
1 mese
2 gennaio 2014:
2 mese
2 febbraio 2014:
3 mese - fine
Gli orari del dibattito
31 < 40
41 < 50
< 50
21 < 30
11 < 20
0 < 10
HEATMAP (n° di tweet):come si legge
15.02
04.02
ore del giorno
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230
0
23.59
m m g v s d l
festivi
0
500
1000
1500
2000
2500
3000
3500
4000
tweets
BUZZDETECTOR

17. 21 ottobre 2013:
incontro live,
#savetheijf14
17 ottobre 2013:
comunicato “stop
at the top”, il
festival non si fa
2 novembre 2013:
incontro live e
inizio crowfunding
2 dicembre 2013:
1 mese
2 gennaio 2014:
2 mese
2 febbraio 2014:
3 mese - fine
crowdfunding
dimensione = n° di tweet
live donate
grazie
golddonors
pubblici
saveijf14
sfida
crowdfunding
support
help
1
1228
stop
come si legge
stop
crowdfunding
donate
golddonors
grazie
help
live
pubblici
saveijf14
sfida
support
Le parole chiave
BUZZDETECTOR

18. BUZZDETECTOR
THE FOCUS HERE IS ON THE TIME, PLACED ON THE X AXE.
!
FOLLOWING THAT ELEMENT, SLIDE BY SLIDE, YOU GO
ALONG THE STORY OF A SUCCESSFUL OPERATION:
WHICH CHANNEL CONTRIBUTED THE MOST, THE MOST
LIVELY PART OF THE DAY TO START A CONVERSATION,
THE WORDS MARKING THE MILESTONES.

19. La Stampa Espresso
Espresso
Il Post
Sole 24 Ore
Corriere
Linkiesta
PrimaOnLine
Che Futuro
Il Fatto Quotidiano
WiredRepubblica
twitter
shares
facebook shares
0 200 400 600 800 1000 1200 1400 1600 1800 1979
0
20
40
60
80
100
120
140
160
180
200
220
Repubblica WiredEspressoLa Stampa Linkiesta PrimaOnLineSole 24 Ore Che FuturoIl Fatto Quotidiano Il PostCorriere
mi piace (fb)
followers
Testate giornalistiche e social share
come si legge
dimensione = n° di shares totali
2
1979
BUZZDETECTOR

20. I partecipanti
rete
_arianna
annamasera
beppesevergnini
ChiaraBaldi86
ChiaraPeggy
insopportabile
journalismfest
StKonrath
acarvin
alaskaRP
bravimabasta
ciropellegrino
fnicodemo
GenCarotenuto
gluca
lucasofri
makkox mastrobradipo
mathewi
matteograndi
pandemia
riotta
stevebuttry
workingcapital
alessiojacona
fede_guerrini
zeropregi
MediasetTgcom24
wireditalia micheleemiliano
bilalr
YouReporter
liviacolaresmfrogers
fanpage
la_stampa
vittoriozucconi
Brown_Moses
JoannaUK
mariocalabresi
wblau
ilpost
Twiperbole
pedroelrey
nomfup
repubblicait
chedisagio
jamesrbuk
andreavianel
mafedebaggis
colvieux
simonespetia
robertamilano
101 - 200
10.000+
201 - 300
301 - 400
401 - 500
500 - 1.000
1.001 - 5.000
5.001 - 10.000
0 - 100
come si legge
followers
dimensione = n° di connessioni
in entrata e in uscita
spessore = n° di connessioni
(min: 1; max: 24)
1
283
BUZZDETECTOR

21. Vikram Chandra, Geek sublime - writing fiction, coding software, 2013
“A GAME OF CHESS IS A VISUAL AND PLASTIC
THING…THE PIECES AREN’T PRETTY IN
THEMSELVES…IT’S THE IMAGINING OF THE
MOVEMENT OR OF THE GESTURE THAT MAKES
THE BEAUTY. IT’S COMPLETELY IN ONE’S GRAY
MATTER” MARCEL DUCHAMP
BUZZDETECTOR

22. @buzzdetector
@gianandrea
@buzzflows
g.facchini@buzzdetector.com
www.buzzdetector.com
BUZZDETECTOR