1. By Gianna Libretti

2. 
Functional Outline: provided an organizational pattern for
memos and letters that inform and request.
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News (What?): Informing or requesting? The purpose of the
memo/letter must be stated right away, expect for bad news where
you can say something nice before stating the bad news.

Reason (Why?): What is the reason for writing the memo/letter to
inform or request? Separate your news from your reasons if you have
more than one reason. Do not begin the memo/letter with your
reason.

Details (How?): Details of the information you are giving the reader?
Details of your request?

Closing (Now what? And/or HONEY): What do you want the reader to
do when finishing the memo/letter? Do you want to thank the reader
or close with a courteous statement that doesn’t require the reader to
do anything?

3. 5
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Cs Document:
Clear: The news/purpose of your correspondence must be put in the beginning of
your memo, letter, or e-mail. There are only 3 purposes in any business
correspondence: inform, request, persuade. Make sure it is clear who your reader
is. Make sure details in your correspondence are clear to the reader. Make sure your
information is organized in a way that is easy for the reader to follow. Make sure
your word choice is clear as well.
Concise: Your correspondence must be concise. Do not use excess words. Language
in business writing is simple and to the point. KISS (keep it short and simple) is the
rule to live by. Do not use flowery or overly formal language. Do not use excess
information that is not needed. Carefully analyze your reader(s) to determine what
information is needed and what information is already known by your reader(s).
Complete: Do not miss any news/details that are necessary in order to understand
the memo/letter/e-mail. Must include the news, details, and closing. Stating your
reason(s) will depend on the situation.
Correct: Must have correct grammar, format, punctuation, capitalization, spelling,
and word usage.
Courteous: Be careful of loaded language, punctuation that shouts, and capital
letters. Do not order something, request politely. Do not use biased or sexist
language.

4. 
I applied the functional outline and 5 Cs document while
creating the following assignments:
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Writing Assignment 3
Analysis Assignment 3
Analysis Assignment 4
Each of these assignments were specifically graded
through the 5 Cs rubric and functional outline.

5. 
Functional Outline: Learning and understanding this
outline is an important guideline that provides the correct
steps to follow in order to write an effective memo or
letter. The details in each step provide helpful information
that will lead to a proficient professional letter or memo.

5 Cs Document: This outline is important to
understand in order to create effective correspondence.
The guidelines of the 5 Cs help to create clear, concise,
complete, correct, and courteous letters, memos, and emails. Each step of the 5 Cs show what information and
details are essential to have the most effective
correspondence needed in an easy-to-follow format.

6. 
Functional Outline: I will continue to follow this
outline for future assignments of writing memos and
letters in this class. I will be able to reference this outline
in my future professional career and create functional and
efficient memos and letters.

5 Cs Document: I will continue to follow this document
upon creating future assignments for this class. This
guideline will also be extremely useful for future situations
in my professional career when I am creating any type of
letter, e-mail, letter, or report.

7. 
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Apply strategies for paper page design
Apply strategies for presentation slide
design
Apply strategies for Web page design
Apply strategies for design tests
Apply strategies for computer use in design
Recognize questions about design while
writing

8. 
I applied the information from Module
5, while creating my Analysis
Assignment 3, where we were asked
to analyze a website page from the
list of the ten worst websites of 2011.

9. 
According to the text book, good document design
saves time and money, reduces legal problems,
and builds goodwill. The book states that
effective design also groups ideas visually, making
the structure of the document more obvious so
the document is easier to read. According to the
book, research shows that easy-to-read
documents also enhance your credibility and build
an image of you as a professional, competent
person.

10.  By
learning and understanding this
module, I will apply this knowledge for
future presentations I will have to
create in my college career, as well as
ones I encounter when entering the
professional world.

11.  Select
patterns for short business report
organization
 Apply strategies for short business report
organization
 Apply principles for good business report
style
 Apply strategies for specific and polite
question use

12. I
applied the information from this module
while creating Writing Assignment 3, where
we were asked to create book
recommendations for One Book, One
Campus in the format of a short report.

13. 
This module was important to understand,
because according to the book, when given the
choice, we should write a short report as
opposed to a long one. This module helps us to
interpret what information the reader needs to
make a decision, rather than providing
irrelevant information the reader does not
need. However, the module also provides ways
to expand the reports given when needing to
write a longer one.

14.  By
learning and understanding this module,
I will apply the knowledge of creating short
reports when I am needed to create ones
in future circumstances in my college
career, along with ones I will likely
encounter when entering the professional
world.

15. 
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Apply strategies for print and online information
searches.
Apply strategies for Web page evaluation.
Apply strategies for survey and interview question
use.
Identify respondents for surveys and interviews.
Analyze information from research.
Practice common citation styles for research
documentation.

16. I
applied the information from this module
while creating the following assignments:
 Writing Assignment 3: Where I collected and
analyzed information when finding book
recommendations.
 Analysis Assignment 3: Where I analyzed a
poorly designed website.
 Analysis Assignment 4: Where I analyzed a
social media disaster and provided
solutions.
 Writing Assignment 4 Part 1: Where I found
and evaluated an article in the news on
social media.

17.  This
module teaches us how to collect,
analyze, and cite information effectively.
Understanding the ways to gather this
information is important while
researching for reports and provides
strategies for a successful report.

18.  By
learning and understanding this
module, I will be able to successfully
use this learning while creating
future college assignments involving
research tactics. This module will
also be helpful when finding,
analyzing, and documenting
information when I enter the
professional world.

19. 
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Compare strategies for persuasive messages.
Create subject lines for persuasive messages.
Apply strategies for persuasive message organization.
Identify solutions for objections.
Recognize techniques for more persuasive messages.
Apply strategies for common ground solutions.
List common kinds of persuasive messages.
Apply strategies for persuasive message analysis with
PAIBOC.

20. I
applied the information from
this module while creating the
following assignment:
 Writing Assignment 3: Where I
created a recommendation
report with hopes to persuade
the reader to choose my book
recommendations.

21. 
This module was important to
understand, because according to
the text, in the 21st century,
businesses depend more and more
on persuasion and “buy-in” to get
quality work done. The module
helps us determine ways to have the
reader act, provide enough
information so that the reader
knows exactly what to do, and to
overcome any objections that might
prevent or delay action.

22. I
will apply the knowledge
learned from this module when
I am needed to create
persuasive messages in an
effective and successful manor
in future circumstances in my
college career, as well as when
entering the professional world.

23.  Define
reports in the workplace
 Estimate time for business proposal
writing.
 Identify sections for business proposal
organization.
 Identify “hot buttons” for business
proposal strategies and beyond.
 Identify sections for progress report
organization.

24. I
applied the information
from this module while
creating the following
assignment:
 Writing Assignment 3:
Where I composed a
recommendation report.

25. 
According to the text
book, reports provide
the information that
people in organizations
need to make plans
and solve problems. It
is important to
understand and know
how to do, especially
when entering the
professional world.

26. I
will apply the knowledge learned
from this module when I am needed
to compose proposals and reports in
future circumstances in the rest of
my college career, as well when I
enter the professional world and am
likely to have to compose proposals
and reports frequently.

27. 
Social Media Readings:
“New Ways of Working, New Ways of Writing”: Explains the basic
skills needed to use in electronic media writing.
“10 Foolproof Steps to Writing Hot Social Media Content”:
Provides the needed steps to create the attention businesses desire
in their social media pages.
“Social Media: Changing the World of Business Communication”:
Explains the influence social media is creating with the ways people
communicate both personally and professionally.
“Managing an Online Reputation”: Provided tips to help manage
your online business reputation.
“Customer Service is the New Marketing & Reputation
Management”: When customers frequent your business, many are
using “Yelp” to describe their experiences.
 The Fail Trail: Understanding 3 Social Media Crises: Looks
at social media crises and provides ways to react when faced with a
social media crises.

How Social Media and Electronic Communication are
Revolutionizing Business Communication: Explains the
changes that electronic communication has made in the business
world.

28. 
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I applied the information from this module
while creating the following assignments:
Analysis Assignment 4: Where I applied the
information from “The Fail Trail:
Understanding Social Media Crises,” while
composing an analysis of a social media
disaster.
Writing Assignment 4: Where I summarized
and evaluated an article of social media in
the news and applied the information from
the YouTube video, “How Social Media and
Electronic Communication are
Revolutionizing Business Communication.”
I also gathered and interpreted the
information from the Social Media Readings
while creating both Analysis Assignment 4 and
Writing Assignment 4.

29. 
The Social Media Readings, The Fail Trail:
Understanding 3 Social Media Crises, and
How Social Media and Electronic
Communication are Revolutionizing
Business Communication, each provided
insight and useful information of
understanding how social media is
changing and influencing the business
world enormously and provided ways to
effectively use social media in a
professional way along with ways to avoid
social media crises in businesses.

30. 
I will use the information from
this module when I enter the
professional world and must
communicate through social
media professionally. I will also
use the information now, while I
am getting ready to enter the
professional world and manage my
social media sites respectively to
avoid a crises when I am seeking
jobs in the professional world.