Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco The strategic value of the cloud Joe Weinman, Author, Cloudonomics Chairman, IEEE Intercloud Testbed Executive Committee #gigaomlive More at http://events.gigaom.com/structure-2014/

2. THE STRATEGIC VALUE OF THE CLOUD
Joe Weinman
Author, Cloudonomics
Chairman, IEEE Intercloud
Testbed Executive Committee

3. Digital Disciplines
The Strategic Value of the Cloud
(+ Big Data, Analytics, Mobile, Social, Things…)
@joeweinman © 2014 Joe Weinman. All Rights Reserved

4. @joeweinman
What is the Value of the Cloud?

5. @joeweinman
Title

6. Location-independent
@joeweinman
Quantitative Analysis
Common
Source: Joe Weinman, Cloudonomics
Online
Utility
on-Demand

7. @joeweinman
Winning the Race
Nike Zoom Kobe
Venomenon 4
Nike FlyKnit Racer
Nike Basketball
Hyperdunk+
Nike AirMax
GigaOM
Structure 2014
Source: Nike.com

8. Value Disciplines* + IT = Digital Disciplines**
@joeweinman
Operational Excellence += Information Excellence
Product Leadership += Solution Leadership
Customer Intimacy += Collective Intimacy
Traditional Innovation += Accelerated Innovation
*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders; ** Joe Weinman, Digital Disciplines

9. @joeweinman
Information Excellence

10. @joeweinman
Solution Leadership

11. @joeweinman
Solution Leadership
Increasing Differentiation
Potential
Augmented
Expected
• Extensibility via API/Ecosystem
• Adaptability via Machine Learning / Artificial Intelligence
• User Modifiability
• Upgradability
• Digital Intelligence
• Undifferentiated Features
Generic • Core Benefit

12. From Transactions to Intimacy
Engagement
@joeweinman
Customer Intimacy Collective Intimacy
Personalization Mass Personalization
Transactions
Scale

13. @joeweinman
Collective Intimacy
Source: Netflix

14. @joeweinman
Collective Intimacy

15. @joeweinman
Accelerated Innovation

16. @joeweinman
Accelerated Innovation
•Internal += External
•Closed += Open
•Static += Dynamic
•Salaries += Prizes
•Cash += Reputation
•Waterfall Agile
•Plan Pivot
•Coding Platform

17. @joeweinman
Range of IT/Cloud Value

18. Thank You
@joeweinman © 2014 Joe Weinman. All Rights Reserved