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CLOUD LOCK IN AND THE MYTH OF OPEN APIs

                        SPEAKER:   Lew Moorman
                                   President
                                   Rackspace
Friday, July 27, 2012
The Next 5 Years
                           Real Choice In The Cloud




Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
Consumer Cloud


Friday, July 27, 2012
Speed        Choice



                          Consumer Cloud


Friday, July 27, 2012
Consumer
                            Cloud

                        Cloud Platforms




Friday, July 27, 2012
Cloud Platforms




                        Speed




Friday, July 27, 2012
Cloud Platforms




                        Speed
                                        ?
                                      Choice




Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
“Please try to build
                        AWS clones that scale”

                             Adrian Cockcroft of Netflix


Friday, July 27, 2012
Programmatic Access


Friday, July 27, 2012
Friday, July 27, 2012
App



                              Infrastructure




Friday, July 27, 2012
App



                              Infrastructure




Friday, July 27, 2012
Friday, July 27, 2012
hard are
                           w


Friday, July 27, 2012
ware
                        soft


Friday, July 27, 2012
3




            2
                         3 Stages
                        of Lock In

            1

Friday, July 27, 2012
3




            2




            1           Choosing a platform and adding data

Friday, July 27, 2012
3




            2           Programmatically connecting to the platform




            1           Choosing a platform and adding data

Friday, July 27, 2012
3           Using advanced, proprietary features of the platform




            2           Programmatically connecting to the platform




            1           Choosing a platform and adding data

Friday, July 27, 2012
APIs
                        to the rescue?


Friday, July 27, 2012
cloning APIs is
                          impossible


Friday, July 27, 2012
Friday, July 27, 2012
API   API




Friday, July 27, 2012
API   API




Friday, July 27, 2012
API                API




                                   E   D
                                OS
                              CL




Friday, July 27, 2012
API                API




                                   E   D
                                OS
                              CL




Friday, July 27, 2012
Friday, July 27, 2012
Eucalyptus



Friday, July 27, 2012
Eucalyptus   ~66%



                            Amazon S3 APIs


Friday, July 27, 2012
“We recommend that you choose a disk for each Walrus that is
          large enough to hold all objects and buckets you ever expect to
          have, including all images that will ever be registered to your
          system, plus any Amazon S3 application data.”
          Eucalyptus 3.0.2 Installation Guide




                                                                  Eucalyptus   Amazon S3

Friday, July 27, 2012
“We recommend that you choose a disk for each Walrus that is
          large enough to hold all objects and buckets you ever expect to
          have, including all images that will ever be registered to your
          system, plus any Amazon S3 application data.”
          Eucalyptus 3.0.2 Installation Guide




                                                                  Eucalyptus   Amazon S3

Friday, July 27, 2012
EC2

                        S3

                        EBS

                        AMI

                        IAM




Friday, July 27, 2012
EC2        SimpleDB            SQS

                        S3         CloudWatch          SES

                        EBS        Elastic Beanstalk   SNS

                        AMI        CloudFormation      MapReduce

                        IAM        ElastiCache         VPC

                        RDS        Autoscaling         CloudSearch

                        DynamoDB   Route53             Simple Workflow


Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
“It’s the semantics of
                         the resources in the
                        cloud that matter, not
                        the syntax of the API.”

                         Thorsten von Eicken, RightScale


Friday, July 27, 2012
Who cares?

Friday, July 27, 2012
What does Netflix really need?


                                   CHOICE
                        location              features             cost


Friday, July 27, 2012
Friday, July 27, 2012
BI
                                   SMALL CHANGES HAVE



                        AT SCALE                        SPECIAL USE


                                    IMPAC

Friday, July 27, 2012
“Netflix is rolling its own content
                          delivery network (CDN)...”




Friday, July 27, 2012
API




                              INFRASTRUCTURE




Friday, July 27, 2012
API




END TO END
OPEN CLOUD
                              INFRASTRUCTURE




Friday, July 27, 2012
YOU
                        they choose location

                               true portability



Friday, July 27, 2012
YOU
                        they choose features

                               open innovation



Friday, July 27, 2012
YOU
                        they choose costs

                          custom deployments



Friday, July 27, 2012
Friday, July 27, 2012
openstack             ®



                        C LO U D S O F T WA R E


Friday, July 27, 2012
Friday, July 27, 2012
COMPUTE
                        NETWORKING
                          STORAGE


Friday, July 27, 2012
CASSANDRA
                                   USER AUTHENTICATION            BACKUP
                               MONITORING               PUPPET
                   AUTOSCALE
                                MONGODB           DNS            SAN
        LOAD BALANCING                                            DEPLOYMENT
                    IMAGE SERVICE
                                  COMPUTE PAAS                      ENGINE
                     FIREWALLS NETWORKING HADOOP
                 CLOUD GATEWAY
                          CDN
                                  STORAGE      DATABASE
                   NFS                                       AS A SERVICE
                                          DASHBOARD
                         QUEUE SERVICE
                                                   INTRUSION DETECTION
                                ACCESS CONTROLS


Friday, July 27, 2012
Friday, July 27, 2012
Friday, July 27, 2012
THE NEXT FIVE YEARS:


                        CHOICE
Friday, July 27, 2012
HOW  YOU CAN DEPLOY




Friday, July 27, 2012
WHERE YOU CAN DEPLOY




Friday, July 27, 2012
WHAT  FEATURES




Friday, July 27, 2012
WHAT  PARTNERS




Friday, July 27, 2012
OPENSTACK
                          IN HOUSE




Friday, July 27, 2012
OPENSTACK




                                    OPENSTACK
                                      IN HOUSE




Friday, July 27, 2012
OPENSTACK




                        OPENSTACK

                                                                OPENSTACK
                                                                  IN HOUSE




                        OPENSTACK



                                    SEAMLESS INTEROPERABILITY


Friday, July 27, 2012
OPENSTACK                                                                      S3




                        OPENSTACK

                                                                OPENSTACK
                                                                  IN HOUSE




                        OPENSTACK                                                                     AZURE



                                    SEAMLESS INTEROPERABILITY                BASIC INTEROPERABILITY


Friday, July 27, 2012
openstack
                         ®




Friday, July 27, 2012
“The Openstack initiative is
                             open source at its best... It will
                 openstack
                         ®




                                                Adam Jacob, Opscode




Friday, July 27, 2012
Friday, July 27, 2012

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CLOUD LOCK-IN AND THE MYTH OF OPEN APIS at Structure 2012

  • 1. CLOUD LOCK IN AND THE MYTH OF OPEN APIs SPEAKER: Lew Moorman President Rackspace Friday, July 27, 2012
  • 2. The Next 5 Years Real Choice In The Cloud Friday, July 27, 2012
  • 6. Speed Choice Consumer Cloud Friday, July 27, 2012
  • 7. Consumer Cloud Cloud Platforms Friday, July 27, 2012
  • 8. Cloud Platforms Speed Friday, July 27, 2012
  • 9. Cloud Platforms Speed ? Choice Friday, July 27, 2012
  • 12. “Please try to build AWS clones that scale” Adrian Cockcroft of Netflix Friday, July 27, 2012
  • 15. App Infrastructure Friday, July 27, 2012
  • 16. App Infrastructure Friday, July 27, 2012
  • 18. hard are w Friday, July 27, 2012
  • 19. ware soft Friday, July 27, 2012
  • 20. 3 2 3 Stages of Lock In 1 Friday, July 27, 2012
  • 21. 3 2 1 Choosing a platform and adding data Friday, July 27, 2012
  • 22. 3 2 Programmatically connecting to the platform 1 Choosing a platform and adding data Friday, July 27, 2012
  • 23. 3 Using advanced, proprietary features of the platform 2 Programmatically connecting to the platform 1 Choosing a platform and adding data Friday, July 27, 2012
  • 24. APIs to the rescue? Friday, July 27, 2012
  • 25. cloning APIs is impossible Friday, July 27, 2012
  • 27. API API Friday, July 27, 2012
  • 28. API API Friday, July 27, 2012
  • 29. API API E D OS CL Friday, July 27, 2012
  • 30. API API E D OS CL Friday, July 27, 2012
  • 33. Eucalyptus ~66% Amazon S3 APIs Friday, July 27, 2012
  • 34. “We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3 Friday, July 27, 2012
  • 35. “We recommend that you choose a disk for each Walrus that is large enough to hold all objects and buckets you ever expect to have, including all images that will ever be registered to your system, plus any Amazon S3 application data.” Eucalyptus 3.0.2 Installation Guide Eucalyptus Amazon S3 Friday, July 27, 2012
  • 36. EC2 S3 EBS AMI IAM Friday, July 27, 2012
  • 37. EC2 SimpleDB SQS S3 CloudWatch SES EBS Elastic Beanstalk SNS AMI CloudFormation MapReduce IAM ElastiCache VPC RDS Autoscaling CloudSearch DynamoDB Route53 Simple Workflow Friday, July 27, 2012
  • 40. “It’s the semantics of the resources in the cloud that matter, not the syntax of the API.” Thorsten von Eicken, RightScale Friday, July 27, 2012
  • 42. What does Netflix really need? CHOICE location features cost Friday, July 27, 2012
  • 44. BI SMALL CHANGES HAVE AT SCALE SPECIAL USE IMPAC Friday, July 27, 2012
  • 45. “Netflix is rolling its own content delivery network (CDN)...” Friday, July 27, 2012
  • 46. API INFRASTRUCTURE Friday, July 27, 2012
  • 47. API END TO END OPEN CLOUD INFRASTRUCTURE Friday, July 27, 2012
  • 48. YOU they choose location true portability Friday, July 27, 2012
  • 49. YOU they choose features open innovation Friday, July 27, 2012
  • 50. YOU they choose costs custom deployments Friday, July 27, 2012
  • 52. openstack ® C LO U D S O F T WA R E Friday, July 27, 2012
  • 54. COMPUTE NETWORKING STORAGE Friday, July 27, 2012
  • 55. CASSANDRA USER AUTHENTICATION BACKUP MONITORING PUPPET AUTOSCALE MONGODB DNS SAN LOAD BALANCING DEPLOYMENT IMAGE SERVICE COMPUTE PAAS ENGINE FIREWALLS NETWORKING HADOOP CLOUD GATEWAY CDN STORAGE DATABASE NFS AS A SERVICE DASHBOARD QUEUE SERVICE INTRUSION DETECTION ACCESS CONTROLS Friday, July 27, 2012
  • 58. THE NEXT FIVE YEARS: CHOICE Friday, July 27, 2012
  • 59. HOW YOU CAN DEPLOY Friday, July 27, 2012
  • 60. WHERE YOU CAN DEPLOY Friday, July 27, 2012
  • 61. WHAT FEATURES Friday, July 27, 2012
  • 62. WHAT PARTNERS Friday, July 27, 2012
  • 63. OPENSTACK IN HOUSE Friday, July 27, 2012
  • 64. OPENSTACK OPENSTACK IN HOUSE Friday, July 27, 2012
  • 65. OPENSTACK OPENSTACK OPENSTACK IN HOUSE OPENSTACK SEAMLESS INTEROPERABILITY Friday, July 27, 2012
  • 66. OPENSTACK S3 OPENSTACK OPENSTACK IN HOUSE OPENSTACK AZURE SEAMLESS INTEROPERABILITY BASIC INTEROPERABILITY Friday, July 27, 2012
  • 67. openstack ® Friday, July 27, 2012
  • 68. “The Openstack initiative is open source at its best... It will openstack ® Adam Jacob, Opscode Friday, July 27, 2012