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WHY “CLOUDWASHING” MUST STOP

                          SPEAKER:   Tony Lucas
                                     Founder
                                     Flexiant



Monday, November 19, 12
Why Cloudwashing Must Stop!
                  Tony Lucas – Founder, SVP Product – Flexiant Ltd.
                  GigaOM’s Structure Europe October 2012

Monday, November 19, 12
Cloud is…




                 www.flexiant.com
                 www.flexiant.com Flexiant
                 Copyright ©2012,
                 Copyright © 2012, Flexiant
Monday, November 19, 12
What Cloud is not



                          ØRigid contracts   ØTraditional Hosting

                          ØLong lead times   ØVirtualisation

                          ØManual            ØHardware Silos
                           provisioning
                 www.flexiant.com
                 www.flexiant.com Flexiant
                 Copyright ©2012,
                 Copyright © 2012, Flexiant
Monday, November 19, 12
What are service providers doing then?

          ØAdd Cloud to Product Name

          Ø???

          ØProfit!



                 www.flexiant.com
                 www.flexiant.com Flexiant
                 Copyright ©2012,
                 Copyright © 2012, Flexiant
Monday, November 19, 12
Why is this happening?
                  Business Issues, not Technical Ones


          ØManagement Attention

          ØExisting Growth

          ØNew revenue models

          ØStaff self preservation

                 www.flexiant.com
                 www.flexiant.com Flexiant
                 Copyright ©2012,
                 Copyright © 2012, Flexiant
Monday, November 19, 12
Why is it a problem?
                          Ø IaaS Market has the strongest growth
                            (42% CAGR according to Gartner)

                          Ø IaaS is the gateway to delivering higher margin services

                          Ø Customers are looking elsewhere

                          Ø New entrants with serious capabilities

                            • Amazon

                            • Microsoft

                            • Google



                 www.flexiant.com
                 www.flexiant.com Flexiant
                 Copyright ©2012,
                 Copyright © 2012, Flexiant
Monday, November 19, 12
What needs to happen?
                 Wake up!
        ØAlign Business Strategy to          ØComplement Existing Tools
             Cloud Strategy
                                               with Cloud Specific Solutions
        ØAssess Existing Tools/
                                               ØSelf-Service Portal
             Capacities Available
                                               ØApplication Management

                                               ØMetering/Billing


                 www.flexiant.com
                 www.flexiant.com Flexiant
                 Copyright ©2012,
                 Copyright © 2012, Flexiant
Monday, November 19, 12
Many resources at
                                www.flexiant.com


                 www.flexiant.com
                 Copyright © 2012, Flexiant
Monday, November 19, 12
Who has the first
                                       Question?

                 www.flexiant.com
                 Copyright © 2012, Flexiant
Monday, November 19, 12
Monday, November 19, 12

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WHY "CLOUDWASHING" MUST STOP from Structure:Europe 2012

  • 1. WHY “CLOUDWASHING” MUST STOP SPEAKER: Tony Lucas Founder Flexiant Monday, November 19, 12
  • 2. Why Cloudwashing Must Stop! Tony Lucas – Founder, SVP Product – Flexiant Ltd. GigaOM’s Structure Europe October 2012 Monday, November 19, 12
  • 3. Cloud is… www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 4. What Cloud is not ØRigid contracts ØTraditional Hosting ØLong lead times ØVirtualisation ØManual ØHardware Silos provisioning www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 5. What are service providers doing then? ØAdd Cloud to Product Name Ø??? ØProfit! www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 6. Why is this happening? Business Issues, not Technical Ones ØManagement Attention ØExisting Growth ØNew revenue models ØStaff self preservation www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 7. Why is it a problem? Ø IaaS Market has the strongest growth (42% CAGR according to Gartner) Ø IaaS is the gateway to delivering higher margin services Ø Customers are looking elsewhere Ø New entrants with serious capabilities • Amazon • Microsoft • Google www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 8. What needs to happen? Wake up! ØAlign Business Strategy to ØComplement Existing Tools Cloud Strategy with Cloud Specific Solutions ØAssess Existing Tools/ ØSelf-Service Portal Capacities Available ØApplication Management ØMetering/Billing www.flexiant.com www.flexiant.com Flexiant Copyright ©2012, Copyright © 2012, Flexiant Monday, November 19, 12
  • 9. Many resources at www.flexiant.com www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12
  • 10. Who has the first Question? www.flexiant.com Copyright © 2012, Flexiant Monday, November 19, 12