My first full presentation on crowd sponsoring, still work in progress. http://gijsbregt.tumblr.com/post/15823796815/5-trends-in-sports-for-2012 Held at the first #sportnext event on February 13th 2012

1. Crowd sponsoring
A lecture on
the future of sponsoring
Gijsbregt Brouwer
Sportnext Event - Wolfheze - 13/02/2012

3. Gijsbregt Brouwer
www.sportnext.nl
www.brightguys.nl

4. 5 trends 2012

5. Consumer

6. Producer

7. Media

8. Brand

9. Disruption

10. Athletes in charge

11. Sponsors own the rights

12. Realtime highlights

13. Consumers produce

14. Amateurs are pro’s

15. Middle man is out

16. Crowd sponsoring
Urban sports
More than social media
Beyond the commodity
Rethinking principles

17. Urban sports

18. Beyond social media

19. Sports
Mobile
Rotterdam
Social
Creativity

20. Beyond the commodity

21. Rethinking principles

22. Sports =
experience

23. Sharing the experience

24. is the foundation of

25. crowd sponsoring

26. 1 sponsor
many sponsees

28. 47K runners
2.5M New Yorkers
7M digital fans

29. Engagement vs reach
1.200 views, 120 likes, 100 replies

30. Facilitating the crowd

31. Platforms

34. Community

35. 35

36. Activation

37. Example #benstedentocht

39. 8.000 viewers
34.863 unique
Trending topic
Sportnext:
-150 tweets
- 6.000 views

41. Vote!
41

42. Follow me @gijsbregt