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Sport 2.0 Sponsorcongres 2009 17nov09

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Gijsbregt Brouwer
Gijsbregt Brouwer

Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

Sports
1 of 34
Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
Sports 2.0 Improving sports thru internet & mobile
Sponsoring 0.0 Maecenate
Sponsoring 1.0 Signage boarding
Sponsoring 1.5 Hospitality
Crisis Sponsoring Sales driven
Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
Sponsor and/or media Sponsee consumer fan platform ,[object Object],[object Object],[object Object],Sponsoring 2.0
 
Sports = experience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Build lasting platforms
Social sports Matrix
Passive Active
Active community
Passive community
Active tools
Passive tools
Active news
Passive news
Active gaming
Passive gaming
Social sports Matrix
Case Rabosport
Rabosport.nl
Content sharing
Social media
Brand tools
Innovation
The connected runner…
Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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Sport 2.0 Sponsorcongres 2009 17nov09

Editor's Notes

  1. Sponsorcongres 2009
  2. gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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