How we built the biggest broadcast media house this side of the world

1. BUIDING
ROYAL MEDIA
SERVICES
GIKONYO Macharia: Sep 2002 - Feb 2009

2. 1. The Engine – The Office
THE
2. The Body – Sales & CAR
Marketing
3. Interior - Content
4. Diagnostics - Traffic
5. Dashboard - Finance
6. Wheels - Distribution
7. The Body Shop - Creative
8. The Driver

3.  udit Of Sales & Marketing
A
THE
 ealignment To Direct And
R
BODY
Agency Clients/Consumers
 rogram Analysis For Targeted
P
Selling
 arket Analysis For Sales Team
M
Deployment
 raining And Mentoring
T
 ales System Development
S
 valuation And Monitoring
E

4.  rogramming Lead
P
INTERIOR
 ontent Audit
C
 udience Content
A
Preference
 lient Content Preference
C
 ontent Development/
C
Production (Continuous)
 ackaging And Imaging
P

5.  ontent & AdvertisingTraffic
C
Lead (Software Enabled)
DIAGNOSTICS
 dentify Opportunities (Sponsorships,
I
Activations, Promotions, Classifieds,
Announcements, Spots Etc)
 dvise On Rates & Timing For
A
Adverts
 heck On Wastage (Missed
C
Spots)
 ltimate Advertising Contract
U
Enforcer

6.  inance Lead
F
DASHBOARD
 rganizational Health Check
O
 egotiate Optimum
N
Performance Levels (Budgets,
Revenue Targets, Rate Cards, Performance
Reviews Etc)
 redit Control
C
 onscience Of The
C
Organization

7.  egional Offices (Sales & Marketing,
R
News & Content Gathering etc) WHEELS
 roduct Distribution (Optimize
P
Signal Distribution)
 egional Radio Stations (In
R
Order of Commercial Viability)
 omplimentary Media (Print,
C
Fan Clubs, Mobile, Road shows etc)

8.  reative Lead
C
BODY
 ontinuous Content Analysis
C SHOP
& Innovation
 nticipate Client Advertising
A
Needs
 xecute Advertising Briefs
E
 hurn Out Creativity
C
 nticipate Audience Tastes
A

9.  roadcast Technical Team
B
ENGINE
 own Office
T
 nformation Tech
I
 RM
H
 ransport
T
 orrespondents
C
 ffice Admin
O

10.  E
M
DRIVER
 verall Coordinator of Talent
O
 ainmaker
R
 ire Starter
F
 hief Disrupter
C
 hinker
T
 trategic Direction
S