TBWA
M&M
Chinese Comedy Portrait

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What is Chinese sense of Humor?
ChineseComedy
Body Focus
Humor
Straightforward
, Funny pose,
Exaggerated
performance...
Language
Focus Humor
Making jokes
with twist, Self-deprecating,
Sarcasm...

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Body Focus Humor
More American, Easy to understand,
Directly, Fun and Relax

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Body Focus Humor: Back Dorm Boy 后舍男孩
- Funny and exaggerated performance
- A Chinese duo who gained fame for their lip sync videos to songs by the Backstreet Boys and other pop stars
- Became an iconic body humor group in China

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Language Focus Humor
More Cultural, More Indirectly, Complicated,
Sophisticated

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Language focus Humor: Crosstalk 郭德 于
- Most famous and beloved Crosstalk group in China, also famous abroad
- Invited by CCTV Spring Festival Gala 2013 as performance guest
- Crosstalk is a unique signature of Chinese sense of Humor, can communicate with Chinese audience better
than american jokes

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Scheming
Insecure
Thrives on attention
Aggressive, Arrogant, Smug...
In Guo’s crosstalk, he always making jokes on
his partner Yu (Yellow), shoot from the lip, he is
not being scheming and Insecure in the show,
but his jokes and sarcasm, represent Red
character in his own Chinese way.
Red in Crosstalk

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Simple
Carefree
Clueless
Kind, Innocent, Sweet, Likable
In Guo’s crosstalk, Yu is always the one who got
played by Guo. Carefree and kind, represent the
Yellow.
Yellow in Crosstalk

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Red and Yellow in Crosstalk
What do they look like? (Reference video)

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Other Humor?
Body focus humor is fun to watch, easy to
understand, but sometimes it’s too superficial to
bring enforce the characteristic of a brand as lacking
of distinctive humor
Language focus humor has its unique Chinese
culture background but it involves different
geographical cultural difference, may not be widely
accepted by Chinese youth.
Body Focus Humor Language Focus Humor
Body
Comedy
? Crosstalk
Is there better comedy that combines both with huge
success?

TBWA
Redefine Chinese Humor
Body Focus Humor Language Focus Humor
Combined
Humor
Outlandish style of humor and rubber-faced facial
expressions, also with interesting and laughable
conversation.
Engaging Chinese audience with modern Chinese cultural.

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Combined Humor
Funny performance and conversations
relevant to modern Chinese cultural

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Combined Humor: 泰 Lost in Thailand
- Funny and exaggerated performance with interesting story
- Hit the top of Comedy Movie box office in China (1.2 Billion Yuan)
- A Comedy wins over Chinese audience and redefines Chinese ’Humor taste in films’, begins a new era of
Chinese comedy movie.

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Red in 泰(Lost in Thailand)
Scheming
Insecure
Thrives on attention
Aggressive, Arrogant, Smug...
In this movie, Xu Lang is a scientist and try
everything to get the authorization of his
invention. He is arrogant, aggressive and also
insecure, play tricks and use Wang Bao Qiang
(Yellow) to archive his goal.

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Simple
Carefree
Clueless
Kind, Innocent, Sweet, Likable
In this movie, BaoBao is a naive sweet guy,
simple and clueless. He doing things without
plan and always doing silly pose to take pictures.
Yellow in 泰(Lost in Thailand)

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Red and Yellow in 泰(Lost in Thailand)
What do they look like? (Reference video)
Exaggerated
performance
Funny facial
expressions
Engaging
jokes and
conversation
Chinese
modern
cultural

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Movie: Stephen Chow’s Movie
- Stephen Chow is the most awarded and famous comedy movie director, he created many classic character
and all his jokes in the movies became a fashion.
- In Hong Kong, he represents the local grassroots culture, while in the mainland he is a cultural hero/icon
among the 20- and 30-somethings thanks mainly to his A Chinese Odyssey in 1994.
- His latest film still hits the box office for 1.2 Billion RMB

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Red in Stephen Chow’s Movies 周星影系列
In most of his earlier movies, Stephen Chow always plays a scheming,
arrogant and smug character who is doing silly things all the time (flirting
with all the girls, try to make himself looks cool etc.,), look exactly like the
Red.

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Yellow in Stephen Chow’s Movies
As the partner of Stephen Chow(Red), Ng Man-tat always play
a silly, simple and kind character in his movie. Just like the
Yellow.

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Red and Yellow in Stephen Chow’s movies
What do they look like? (Reference video)

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Drama: iPartment 情公寓
- Best Drama Awards of Asia Idol 2012
- Beloved and welcomed by young people because its funny performance and relevant to modern Chinese
cultural.
- Highest audience rating of the year at Anhui, Shanxi, Hubei.
- Top 1 hot searching keywords ever, 305 million times search in one day.

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Red in 情公寓 iApartment
曾小
“Good boy is me, I’m Zeng Xiaoxian”, a funny, overconfidence guy, always try to
flirt with girls but end up in failure, scheming and thrives on attention. This drama
became dreadfully popular because of Zeng Xiaoxian’s interesting performance
and character. (reference video)

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Yellow in 情公寓 iApartment
展博
Naive, innocent and nice guy in this drama. Did a lot of silly things with Zeng
Xiaoxian(Red)

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Red and Yellow in iPartment
What do they look like? (Reference video)

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Cartoon: 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf
- Happy Lamb and Grey Wolf or "Pleasant Goat and Big Big Wolf" had 530 episodes when it premiered. After it
became moderately successful, Creative Power Entertaining created the next 480 episodes, including 60
exclusive Olympics episodes.
- Most successful Chinese cartoon in recent years and had the highest box office record of Chinese cartoon.
- Had 3 movies in the cinema, total box office over 1.5 billion yuan.

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Red in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf
灰太狼
A scheming, insecure wolf, a rather bumbling character, he always concocts
elaborate plans and creates fanciful traps to catch the goats, with limited success.

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Yellow in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf
喜羊羊
Positive, likable character, naive and careless. As simple as the Yellow.

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Red and Yellow in 喜羊羊与灰太狼 Pleasant Goat and Big Big Wolf
What do they look like? (Reference video)