1.
MOBILE BOOKINGS
AND ITS IMPACT ON
THE BUSINESS WORLD
Mallory Schmidt, Gina
Schammel and Jill Smith

2.
HISTORICAL OVERVIEW
Ways people booked in the past:
 Newspaper ads
 Travel agents

3.
CURRENT TREND FOR BOOKING
Mobile Bookings
 Quicker
 Easy to use
 87% of population has subscription to mobile device
 http://www.youtube.com/watch?v=99KKGgRX1lM

4.
BUSINESSES AND MOBILE
BOOKING
Not enough just to have an app
Needs for improvement and adjustment
Many are too slow for fast paced customers

5.
PRICELINE’S BOOKING.COM
 Made an application for iPhones, iPods, iPads, and
Androids called Booking.com Tonight App
-allows guests to see openings or special deals at hotels.
-allows guests to see photos, maps, and
read reviews.
-allows guests to book hotel rooms in a 3 step process; fill
out contact information, give their credit card information, and
confirm that it is the correct room.

6.
Priceline’s
Booking.com
Application

7.
EXPEDIA
 Just came out with an application for iPhones in
April, 2012.
 Allows guests to reserve hotel rooms
 Uses the location system on guests mobile device to pull up
hotels in close proximity to the guest.
 Once guests begins search they can view a map or a list of
hotel options.
 Allows guests to take slide show tour via mobile device.
 Allows guests to receive details through text messages after
making the reservation

8.
WHAT WE MAY SEE IN THE
FUTURE…
 Grocery shopping via mobile app.
 Ordering all groceries from home, paying for them from
home via mobile device. Going to the store to pick up
the order.
 Ordering food from restaurants via mobile app.

9.
INTERVIEW
 Timothy Fox, Director
of Customer Print
Products
 Constant updates on
different phones with
different apps
 Traveling

10.
INTERVIEW CONT.
 Mobile booking and
booking apps impacting
the business landscape
 Moving forward
 Competitors

11.
FUTURE
 Expedia, Priceline, and
BookMyShow
 Quality vs. Quantity
 Continue user friendly
features