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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Start by adding a site to your GinzaMetrics account. After you’ve completed the onboarding wizard, you’ll
be prompted to add a new site. After that, every time you log in, you will have the option of adding a site from
your Account Dashboard.
Click the green “New Site” button to add a site. You’ll follow the same procedure, beginning with “New Site” for
each account you add.
Enter the website URL you wish to track. Enter in the website for the account you’re creating. We accept
several different formats for your URL. Use the guide below the URL entry ﬁeld for more information on how to
enter your domain names correctly.
Save and continue.
Choose a country to target for this domain. By selecting a country to target for this domain, GinzaMetrics
can automatically deliver the most relevant three search engines and data for this geographic area. Select the
country of origin for the website URL. You can select any country easily using our dropdown menu.
If you wish to track multiple geographies for a single domain, simply repeat the ﬁrst two steps and continue to
select new countries each time. You’ll see your complete list of domains by country in your site list.
Save and continue.
Select three search engines or devices to track. We provide a list of the top three search engines
associated with the country and language you have chosen. We also provide a list of the most popular mobile
devices. Remember, our platform is completely scalable, so contact us if you need modiﬁcations.
Save and continue.
Connect Analytics. Choose the analytics system you would like us to use. We list the most popular ones in a
drop down menu, but you can choose any system not listed by selecting “other”. Once selected, you will be
asked to give us permission to access your account. Be sure to grant access GinzaMetrics access to your
provider by clicking “accept”.
If you don’t currently have an analytics provider, contact us for questions on how to get set up.
Connect Webmaster Tools. Connecting Webmaster Tools is a two step process.
1. Add email@example.com to your Webmaster Tools set of users
2. Click the green “authorize” button to give us access to your data
Save and continue.
Adding and Managing Keywords. There are several options for adding keywords to your account. Click on
the tab you want to use to import your initial keywords. Don’t worry about getting all your keywords imported
now. You can always go back, add more and manage your keyword settings. The tabs allow you to import
keywords in three ways: add, import, or discovery.
Using the Add tab, you can manually add the keywords you want to track. Although you don’t have to decide
on all your keywords now, you must add at a least ﬁve keywords to get started. Remember to separate
keywords by hitting “return” after every keyword you type in. You can also determine your keyword groups from
this tab. Later, you can access this from your site settings to add or subtract keywords and groups.
Adding and Managing Keywords. Using the import tab you can import your keywords directly from Google
Analytics or Webmaster Tools. Once we ﬁnd the keywords, you can select the ones you want to track from the list.
Our keyword discovery tool with automatically ﬁnd keywords based on any of the following parameters that you
determine: product or service, speciﬁc landing page, language, geographic location.
Adding and Managing Keywords. Based on keywords you’re already using, our suggested searches tab will
help you ﬁnd keywords you may not have considered before.
Adding and Managing Keywords. If you select Automated Keyword Management, GinzaMetrics will manage
keywords for you according to the rules you set for each site. You can turn AKM off at any time.
Manage your keywords and keyword groups from the manage tab. You will be automatically set up with a
“branded” keyword group that is unpopulated at setup. Add or delete keywords at anytime from your account
settings pull down menu.
Social and Oﬀsite Settings. GinzaMetrics will automatically discover the most important social proﬁle, blogs,
and other offsite content associated with your domain name. Check the URL we’ve discovered and make any
changes here. We have you covered with key social channels including: Twitter, Facebook, Google+, LinkedIn,
YouTube, Pinterest, Instagram, and SlideShare.
Set Up Keyword Groups. Set up your keyword groups next. We’ve already set up a branded group, so that
you can set up your generic keyword groups separately. You can choose to automatically add existing keywords
into your deﬁned groups by clicking “apply rules”.
Track Competitors. Add competitors to track in your GinzaMetrics account. You will be able to track and
compare keyword and content information across search engines and social channels. You can track up to 20
competitors per site. Add the domain name and a short nickname for each competitor you want to track. Once
we have the URL, we’ll track their onsite as well as their offsite properties.
Customize Your Site. You have several options to customize your site.
1. General Options: Change the title of your site
2. Indexing Options: Set your preferred indexing options – simply check the box of the option you want to keep.
3. Ecommerce Options: Track Ecommerce events on your site. Choose the currency you want to track from the
drop down menu
Save Your Data. Once you save your data, you’re all set. You can continue to manage your settings for the
individual account site through the site settings drop down menu. You should start to see data within a few
hours, with a full population of data within 24-48 hours.
You can always delete a site that is no longer in use. CAUTION: Once a site is deleted, all data associated with
that site will be lost. If you have questions, please contact firstname.lastname@example.org
Adding Content and Content Groups. Once setup is complete, visit your main dashboard site settings. We
recommend creating content groups as one of your ﬁrst steps after setup. Content groups allow you to easily
monitor campaigns, marketing objectives, product lines, geographies, and more. From your dashboard, you can
segment data by content groups to monitor, analyze, and report on performance by each campaign, group, or
Make Changes as You Go. Once your initial data population has been completed, you have total ﬂexibility to
go back and make any changes to your site settings. Simply click on the site settings tab at the top of your
dashboard and use the drop down menu to see our interactive site settings choices.
Notice that all the settings you initially entered into the platform are available for you to review and revise.