The document discusses digital execution agility and how it differs from traditional business approaches. Digital execution agility is described as being real-time, smart, customized, co-created, and open. It is compared to a jazz band where individuals improvise based on a shared culture and goal, rather than relying on strict processes or management. Tools like knowledge management, business intelligence, and social media can help organizations achieve digital execution agility by empowering employees, creating virtual teams, responding to individual customer needs, building communities, and facilitating open collaboration.

1. Digital Execution Agility
explained in 10 minutes.

2. So, would you like to understand the difference between
traditional business and agile business
in 5 minutes or so?
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OK, let’s talk about music.

3. What if an orchestra was a business organization?
A standard, classic process would be like this:
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1. Everyone knows his role and what
to do in every moment.
2. No improvisation required.
3. You strongly need a director (i.e. a
Manager) to keep everything
together.
who
what

4. So, in classical music you need a complex sheet with
a row for every player in order to make things
happen. Often, only directors know who-must-do-what-
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and-when.

5. But agile business is more like a jazz band, so an agile
process should be like a jazz music sheet:
In jazz you only need a single row to tell everyone
what to do, because everybody share the same culture
and knows how to interplay.
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6. Agility is mostly a cultural factor that strongly impacts
on how you design processes and organizations.
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1. Everyone is free to play
whatever and whenever he
wants.
2. Improvisation is mandatory.
3. If you share the same goal
and the same knowledge
you don’t really need a
Manager, but you could still
need a Leader instead.
Shared knowledge
Shared goal

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Agility helps small and big
organizations to transform
strategy in better execution
because it is fast, light,
flexible, reliable and helps
innovation.
That’s called
Strategic Execution Agility.

8. Now, would you like to understand how digital improves
agile business in terms of culture, tools and organization?
OK, please give me other 5 minutes, more or less.
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9. 1. Digital Execution Agility is not only fast, it’s real-time.
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Always-on consumers
means real-time decisions.
Real-time decisions means
that everyone in the
organization is delegated,
trusted and empowered
with real-time information.
Existing tools that could help:
knowledge management, business
intelligence, social listening
platforms, etc.

10. 2. Digital Execution Agility is not only light, it’s smart.
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Keep under control the
weight of your organization
empowering people with
smart technology.
Build virtual teams creating
smart offices and using
mobile technology.
The BYOD (bring your own
device) is a smart example
of this approach.

11. 3. Digital Execution Agility is not only flexible, it’s
customized.
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Clusters don’t exist.
This world is made by
individuals: this is the
“Segment of 1” approach.
Is your company, marketing
and data management
designed to respond to the
unique needs of
individuals?

12. 4. Digital Execution Agility is not only reliable, it’s
co-created.
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What if your company was
a community?
Your organization and your
marketing can be fluid and
co-created bottom-up.
Managers should be
community leaders first.
Social media and social
collaboration platforms are good
examples of tools that help to reach
this goal.

13. 5 – Digital Execution Agility is not only innovative, it’s
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open
To distribute more value to
stakeholder and partners,
you should enter what is
called the innovation grid:
“if you have a surplus of
ideas you push them onto
the grid and if you need new
ideas you pull them off”.
Matt Greeley, Brightidea CEO.
Does your company
participate to any kind of
Innovation grid yet?

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Ok, that’s all for now.
If you need a recap, check out the last slide…

15. Digital Execution Agility overview
Company as a
community Social collaboration Social collaboration Managers as
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CCuultluturere
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TToooolsls OOrgrgaannizizaatitoionn
Knowledge mgmt., biz
TrTursuts yt oyuoru rp epoepolpele Knowledge mgmt., biz
intelligence
intelligence
Delegate real-time
Delegate real-time
decisions
decisions
Smart working/offices,
EmEmpopwowereerde de memplpolyoeyeee Smart working/offices,
BYOD Virtualization Virtualization
BYOD
Fluid & bottom-up
SeSgemgmenetn ot fo 1f 1 DDataat am manaangaegmemenetnt Fluid & bottom-up
organization
organization
Company as a
community
Managers as
community leaders
community leaders
Open collaboration &
ShSahrairnigng Open collaboration &
innovation Innovation Grid Innovation Grid
innovation

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Thank you!
Giovanni Pola
My Twitter: @giovannipola
My Blog: giovannipola.com
My Business: www.Pro-Commerce.it