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Mobile Marketing 101
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Molly Garris
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Mobile 101 - Marketing to the Connected Consumer. October 2010.
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Mobile Marketing 101
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3x as
likely to use a mobile app
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2x as
likely to send photos or videos
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The SHORTCODE
is a five or six digit number that acts as the address for the SMS Program.
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Browser
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Graphics
34.
Navigation
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Screen
size
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Forms
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a narrower body
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fewer images
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Taps Into Native
Phone Features
48.
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50.
Shows
Value Menu options based on your budget
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You take a
picture and Nike places those colors on your shoe
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Snap Tag
60.
Jag Tag
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etc.
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SMS
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Store
Circular
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