Investigation of Factors Influencing Trust in a Web GIS Application

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GISRUK conference

Session 9B, Paper 1

Trust in Web GIS: A Preliminary Investigation of the Environment Agency’s WIYBY website with non-expert users Artemis Skarlatidou, Muki Haklay, Tao Cheng and Nicola Francis Department of Civil, Environmental and Geomatic Engineering, University College London GIS Research UK 2010 - 16 April 2010 -

Contents of Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why trust is important in Web GIS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trust Concepts/Trustee Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Framework and approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Experimental Design/ Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Experimental Design / Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Experimental Design Post-Test Questionnaires ,[object Object],[object Object],[object Object]

Usability and Aesthetics / Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trust Cues & User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perceived Trustworthiness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],Tasks UT Success Rate Table – Participants & Tasks 1 2 3 4 5 6 7 8 9 10 1a)(i) S S S S S S S S S S 1a)(ii) F F F F F F F F S S 1b)(i) S S S S PS S S S S S 1b)(ii) F F F F F F F F F F 2a) F F F S S S S S S S 2b) S S S S PS PS S PS PS S

Results ,[object Object],[object Object]

Results ,[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Future Work ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! Any Questions? ,[object Object]

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Investigation of Factors Influencing Trust in a Web GIS Application

1. Trust in Web GIS: A Preliminary Investigation of the Environment Agency’s WIYBY website with non-expert users Artemis Skarlatidou, Muki Haklay, Tao Cheng and Nicola Francis Department of Civil, Environmental and Geomatic Engineering, University College London GIS Research UK 2010 - 16 April 2010 -

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