IBM Bluemix
The Digital Innovation Platform
ibm.biz/Bluemix2015
Hybrid Cloud with Bluemix,
Docker and Open Stack
Giulio Santoli (giulio_santoli@it.ibm.com)

New apps are
consolidating decision
making
Front-line
decision making
Nontraditional data
create new business
moments
Insight-driven
processes
Solutions composed
from a broad
ecosystem
Digital
innovation
The Digital Economy is Driving Disruption
Three main trends

Why Bluemix?
3
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Watson
Services
DevOps
Services
Internet of
Things
Services
• Runtimes, services, and
tooling up to you
• Services leveraging the
depth of IBM software
• Full range of capabilities
• Open source platform and
services
• Third party to enable key use
cases
Choice
Industry Leading IBM Capabilities
Completeness
Create apps quickly with ready-to-use services.

So what is Bluemix?
4
Bluemix is an open-standards, cloud-based platform for building, running,
and managing applications.
IBM DevOps Services
Manage the software lifecycle, from planning to production
Internet of Things
Integrate your apps with the physical world
Watson Services
Leverage the power of Cognitive Computing in your apps
Dallas
(now)
London
(now)
Bluemix Public Location
SoftLayer Data Center

5
Bluemix started as a public PaaS
Bluemix started with a major focus on developer productivity in the public cloud.
Infrastructure
as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service
Customer Managed
Service Provider Managed
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Traditional
on-premises

6
Customer Managed
Service Provider Managed
We listened. Now we’re evolving to become even more flexible
Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a
public, dedicated, or on-premises* implementation.
Infrastructure
as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service
*Bluemix Local coming Summer 2015
Built on open
technologies:Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Traditional
on-premises

How does Bluemix work?
Bluemix is underlined by three key open compute technologies: Cloud Foundry,
Docker, and OpenStack. It extends each of these with a growing number of services,
robust DevOps tooling, integration capabilities, and a seamless developer
experience.
7
Flexible Compute Options to Run Apps / Services
Instant Runtimes Containers Virtual Machines
Platform Deployment Options that Meet Your Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
DevOps
Tooling Your Own Hosted Apps / Services
Integration
and API Mgmt
Powered by IBM SoftLayer In Your Data Center
+ + +
+ +
+ Always focused on what’s next
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
*Bluemix Local coming Summer 2015

Enterprise integration, data, and API management
Five key integration, data, and API management capabilities are now built directly into
Bluemix, making hybrid application architecture even easier and more flexible.
8
Secure
Gateway
Connect and
Compose
DataWorks
API
Management
API
Harmony
Securely access data and applications in other
clouds, enterprise data centers and locally on developer
laptops
Data services like: Shape data, load data, provision
masked data, profile data, and classify data let you
prepare your data for use in production apps
Create REST APIs from on-premises or cloud
endpoints (DB2, SFDC, etc). Assemble multiple APIs
into a single API using Node-RED for composition
Publish, promote, and oversee your APIs in a secure,
scalable environment. Includes the creation of end user
support resources that define and document the API
Find the right API for your app. Built from a corpus of the
world’s public APIs, it understands relationships between
already selected APIs and new ones being searched

Now you can get Bluemix in three unique
yet fully connected delivery methods.
9
Coming Summer 2015
1 | Public
Maximize on cloud
economics and
agility.
2 | Dedicated
Everything is dedicated
and connected to you
— agility of public cloud,
yet feels like home.
3 | NEW: Local
Behind the firewall for the
most sensitive
workloads.
Seamless Experience
Regardless of which
combination you choose,
you can expect a single,
seamless experience.

Dedicated to you
Single tenant hardware
that’s dedicated to you –
allowing you to satisfy
regulatory & legal
compliance.
Global – so you’re local
Get closer to your users.
Bluemix dedicated can live in
any of 20+ SoftLayer data
centers around the world.
Feels like home
Secure, fast, and unmetered
access. Bluemix Dedicated
sits on your network via VPN
or direct network connectivity.
Focus on apps, not iron
Focus on building custom
applications and services. IBM
manages the platform and
dedicated services.
We’re on call – 24/7
Experts are always on call to
solve problems. Premium
support options are also
available to further meet your
requirements.
Pay smart
Never over buy again. Pay
based on intuitive
runtime/service metrics and
adjust capacity monthly
depending on needs.
The power and simplicity of
Bluemix – in your own
dedicated SoftLayer
environment that’s securely
connected to both the public
Bluemix and your own network.
Bluemix Dedicated
10
Coming Summer 2015

NEW: Bluemix Local
The power and flexibility of Bluemix in your own data center – fully managed
cloud agility for even your most sensitive workloads.
Deployment choice
Bluemix Local sits either on
OpenStack or VMWare
driven infrastructure, or on a
Bluemix appliance.
Built on open standards
Bluemix Local combines the
power of OpenStack, Cloud
Foundry, and Docker.
Focus on apps, not iron
Focus on building custom
applications and services.
IBM manages the platform
and local services.
We’re on call – 24/7
Experts are always on call to
solve problems. Premium
support options are also
available to further meet
your requirements.
Portable apps and services
Burst and move workloads
as performance
requirements and
regulations change.
Coming summer 2015
Coming Summer 2015
Proximity
Side by side with your
existing infrastructure to
address low latency
requirements.
11

Seamless catalog experience Automated update scheduling (coming soon)
Operations console
A seamless hybrid experience
12
Regardless of whether your apps and services sit in Bluemix Public,
Dedicated, or Local, you can expect a seamless and portable hybrid
experience.

More openness and choice than ever before
13
Bluemix is anything but locked down. You choose how you build,
deploy, and manage your apps. Bluemix takes care of the rest.
Compute
Choose the level of
infrastructure
abstraction based
on your app’s
architectural needs.
Dev Tooling
From editors to source
code management to
continuous delivery, you
can use Bluemix’
powerful tooling or
easily bring your own.
Location
Deploy apps to Bluemix
Public (in a growing
number of geos), your
own dedicated cloud
Bluemix, or one that
runs within your data
center (Local*).
Services
Pick from a catalog of
IBM, third party,
open source, or your
own services to
extend your apps.
IBM
Third Party
Open Source
Yours
*Bluemix Local coming Summer 2015

The new Hybrid Cloud provides the Path Forward
Portability
Secure access to
data, apps and
services
where most optimally
located
Developer
Productivity
Composable apps and
services made possible
through hybrid
integration
Visibility
and Control
Enabling insight from
data in real-time
business-critical
processes

IBM Bluemix
digital innovation for the Hybrid Cloud
ibm.biz/Bluemix2015