Scott Gledhill presents "Is SEO Evil?" at Web Directions South 2007, in Sydney, Australia.
The goods, bads and essentials you need to know about SEO in the web standards community.
24. web standards
accessibility
usability
= solid foundation
25. IS SEO EVIL? Next Steps
http://www.flickr.com/photos/teacherrafael/1335936669/
Rafa from Brazil
26. NEXT STEPS Knowing the Rules
http://www.flickr.com/photos/15369273@N00/427362366/
toddsmithdesign’s
27. NEXT STEPS Knowing the Rules
cloaking
quality content
accessibility redirects
meta-data keyword stu ng
link schemes
hidden text
http://www.flickr.com/photos/souldirty/142452526/
Vijnana
28. NEXT STEPS Knowing the Rules
cloaking
quality content
accessibility redirects
meta-data keyword stu ng
link schemes
hidden text
low risk
http://www.flickr.com/photos/souldirty/142452526/
Vijnana
29. NEXT STEPS Knowing the Rules
cloaking
quality content
accessibility redirects
meta-data keyword stu ng
link schemes
hidden text
medium risk
http://www.flickr.com/photos/souldirty/142452526/
Vijnana
30. NEXT STEPS Knowing the Rules
cloaking
quality content
accessibility redirects
meta-data keyword stu ng
link schemes
hidden text
image replacement??
high risk
http://www.flickr.com/photos/souldirty/142452526/
Vijnana
96. FINDABILITY = USABILITY The Fourth Leg
aggregators
yahoo news
rst in to google news
Sept 4, 2006
97. FINDABILITY = USABILITY The Fourth Leg
aggregators
yahoo news
rst in to google news
Sept 4, 2006
98. FINDABILITY = USABILITY The Fourth Leg
record tra c for news.com.au
aggregators
yahoo news
rst in to google news
Sept 4, 2006
99. steve irwin
Steve Irwin
steve irwin death
steve erwin
steve irwin death video
steve irwin dead
terri irwin
steve irwin video
bindi irwin
STEVE IRWIN
steve irwin’s death
australia zoo
100. IS SEO EVIL? The Cost of Findability
http://www.flickr.com/photos/superlocal/216434095/
superlocal