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Mobile & Social
        Media Futures
 www.mediafuturist.com        Gerd Leonhard
www.twitter.com/gleonhard     Media Futu...
Think ‘cars’ not faster horses...
Social Media


  Source: Photobucket iPad App
The new
‘Normal’
    Networked Media
Computer



Mobile
Devices
Social
   Business
  Marketing
  Advertising
Content & Media   Social Media
Communication
  Education
    Politics
A ‘Social’ Operating System
When people’s behaviors change...!
Tomorrow




 Today
Social Media: B2B exploding in 2010
Brand-Fans = $$$$
Twitter: a Broadcaster
                         *Brian Solis




                                    *Brian Solis
Twitter: a shopping window...
Twitter: a feedback loop
Twitter: one huge experiment
Social Media ••• Social Search
Social Commerce.
The conversations
  are the $$$!
The new Marketing Mantra: Following
Marshall McLuhan 14.11. 1971




ROI 2.0: Return on Involvement
But if you don’t give you don’t receive, either!




                                     IFPI.org
Owned, Bought & Earned Media
                                    Your
                                   Social
          ...
Social media: magnets not locks.
Being Social
means being
 Open
by definition
Reduce Control and gain Trust
But you have to get wet if you want to swim
“Social Oxygen”
We are the Content
Data is the new Oil




               Image by sevensheaven.nl
Data Oils...
Paywithatweet.com
Privacy: the default is no longer
      ‘Private’ - it’s Public
Once upon a time «« Now...««
Part 2:
Mobile Media Futures
                Gerd Leonhard
                 Media Futurist
            CEO, The Futures Ag...
This is my job
The mobile Internet revolution -
as crucial as the printing press
Total Convergence towards Mobile
Broadcast Culture
Broadband Culture
“Large streams are all that matter”




        Flattr & Kachingle
Mobile habit changes
But: we are still just tuning the
instruments of this new digital economy!
Mobile Disruptions...
Wired.com iPad app


  Natural User Interface *NUI
New roles - or irrelevance
Content becomes increasingly disembodied
Content is now... just a click!
Mobile flat-rates and bundles are the Future of Content
Connect the Crowd to the Cloud!
~30% of most advertising budgets
  will go towards mobile / social /
interactive during the next 3 years.
Transactions follow
   Connections
Connection «« Transaction


Source: Infinita.co.jp
Like Farmville... connect, then transact
Mobile / Social Media & UGC


             Hier ist is
               This das
                 Your
             Opportun...
Location
           API Culture
 Social
           The Cloud
Open Platforms

  Mobile
Thanks for your time
   gerd@mediafuturist.com

    twitter.com/gleonhard
    Facebook: gleonhard
   more presentations at...
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
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Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)

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This is my presentation from the Medienforum 2010 in June, in English. I actually did 2 talks that day so this is the compiled version of both. Enjoy.

Publié dans : Business, Technologie
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Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)

  1. 1. Mobile & Social Media Futures www.mediafuturist.com Gerd Leonhard www.twitter.com/gleonhard Media Futurist June 30, 2010 The Futures Agency Medienforum.NRW Cologne
  2. 2. Think ‘cars’ not faster horses...
  3. 3. Social Media Source: Photobucket iPad App
  4. 4. The new ‘Normal’ Networked Media
  5. 5. Computer Mobile Devices
  6. 6. Social Business Marketing Advertising Content & Media Social Media Communication Education Politics
  7. 7. A ‘Social’ Operating System
  8. 8. When people’s behaviors change...!
  9. 9. Tomorrow Today
  10. 10. Social Media: B2B exploding in 2010
  11. 11. Brand-Fans = $$$$
  12. 12. Twitter: a Broadcaster *Brian Solis *Brian Solis
  13. 13. Twitter: a shopping window...
  14. 14. Twitter: a feedback loop
  15. 15. Twitter: one huge experiment
  16. 16. Social Media ••• Social Search
  17. 17. Social Commerce.
  18. 18. The conversations are the $$$!
  19. 19. The new Marketing Mantra: Following
  20. 20. Marshall McLuhan 14.11. 1971 ROI 2.0: Return on Involvement
  21. 21. But if you don’t give you don’t receive, either! IFPI.org
  22. 22. Owned, Bought & Earned Media Your Social Media Your Advertising Your Online Presence
  23. 23. Social media: magnets not locks.
  24. 24. Being Social means being Open by definition
  25. 25. Reduce Control and gain Trust
  26. 26. But you have to get wet if you want to swim
  27. 27. “Social Oxygen”
  28. 28. We are the Content
  29. 29. Data is the new Oil Image by sevensheaven.nl
  30. 30. Data Oils...
  31. 31. Paywithatweet.com
  32. 32. Privacy: the default is no longer ‘Private’ - it’s Public
  33. 33. Once upon a time «« Now...««
  34. 34. Part 2: Mobile Media Futures Gerd Leonhard Media Futurist CEO, The Futures Agency www.mediafuturist.com www.twitter.com/gleonhard
  35. 35. This is my job
  36. 36. The mobile Internet revolution - as crucial as the printing press
  37. 37. Total Convergence towards Mobile
  38. 38. Broadcast Culture
  39. 39. Broadband Culture
  40. 40. “Large streams are all that matter” Flattr & Kachingle
  41. 41. Mobile habit changes
  42. 42. But: we are still just tuning the instruments of this new digital economy!
  43. 43. Mobile Disruptions...
  44. 44. Wired.com iPad app Natural User Interface *NUI
  45. 45. New roles - or irrelevance
  46. 46. Content becomes increasingly disembodied
  47. 47. Content is now... just a click!
  48. 48. Mobile flat-rates and bundles are the Future of Content
  49. 49. Connect the Crowd to the Cloud!
  50. 50. ~30% of most advertising budgets will go towards mobile / social / interactive during the next 3 years.
  51. 51. Transactions follow Connections
  52. 52. Connection «« Transaction Source: Infinita.co.jp
  53. 53. Like Farmville... connect, then transact
  54. 54. Mobile / Social Media & UGC Hier ist is This das Your Opportunity groesste where the Potential is here potential is
  55. 55. Location API Culture Social The Cloud Open Platforms Mobile
  56. 56. Thanks for your time gerd@mediafuturist.com twitter.com/gleonhard Facebook: gleonhard more presentations at www.mediafuturist.com

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