Social Media (R)Evolution (Schwab Impact 2010)

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This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html

Business Economy & Finance

Social Media (R)Evolution -
the new look of Business
Gerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.comMedia Futurist / The Futures Agency
Gerd Leonhard

Social Media: we are only at the beginning
Social Media can be confusing, indeed...

Today

Gerd Leonhard Media Futurist / The Futures Agency

So what is ...

Interactive forms of media that allow...
Users to interact with and publish to each other...using
Highly accessible and scalable publishing techniques...
Enabling the creation and exchange of user-generated content

Gerd Leonhard Media Futurist / The Futures Agency

Social media is not...

Gerd Leonhard Media Futurist / The Futures Agency

Social media is not...
My definition: digital communications based on 2-
way interaction, the use of open platforms, self-
publishing and the sharing of content

Gerd Leonhard Media Futurist / The Futures Agency

tuff?
s’S
Kid

Gerd Leonhard Media Futurist / The Futures Agency

Every single Internet & Smart-Phone user will join
one or more social network within the next 18 months

Source: Hugh McLeod

Technology

Human Behavior

Culture

Business

A huge challenge: radical consumer empowerment

me rs’
c on su
wn as
l yk no
rm er
ple fo
ep eo
‘Th

Gerd Leonhard Media Futurist / The Futures Agency

Marshall McLuhan (November 14, 1971)

Gerd Leonhard Media Futurist / The Futures Agency

39 years later...

Gerd Leonhard Media Futurist / The Futures Agency

‘Talk Down’ becomes: ‘Listen Up’ *hat tip to Umair Haque & HBR

CRM

The Futures Agency

Social Media disrupts closed systems

g y
tra te
va ls
rv i
a su
n o w
s is
n n es
Ope Gerd Leonhard Media Futurist / The Futures Agency

The deal: shift control to the users in order to gain reach

Gerd Leonhard Media Futurist / The Futures Agency

Social is the new Search

Gerd Leonhard Media Futurist / The Futures Agency

Can you give up some control to be more
in-demand...?

Which approach sounds better to you...?

Gerd Leonhard Media Futurist / The Futures Agency

Yes, you can manage the risks & unintended consequences

Privacy is now an action item, and no longer a default

Gerd Leonhard Media Futurist / The Futures Agency

Warp-speed into a connected business culture

Source: Youtube.com/payndz Gerd Leonhard Media Futurist / The Futures Agency

Interaction & Conversation
Publishing & Sharing
User-Generated Content
Networked and Open Platforms
Mobile Mobile Mobile. Video.
Return on Engagement

Not business as usual.
Gerd Leonhard Media Futurist / The Futures Agency

Don’t break the

Gerd Leonhard Media Futurist / The Futures Agency

Get ready: business is going social

source: soapboxincluded.com

Gerd Leonhard Media Futurist / The Futures Agency

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