Topics:
# The consequences of what I call 'Broadband Culture'
# Why and how digital content, UGC and Social Media are the biggest growth factors for the ICT industries, going forward
# Why telecoms and ICT companies need to get involved with Content, and move up the foodchain
# Why content flat-rates, starting with music, are the way forward, and need to be regulated
# The copy economy vs the access / usage / sharing economy
More on my blog http://tinyurl.com/dx9q2s
5. If the misison is
then this is a good question to ask:
are our assumptions still valid?
6. Broadband Culture: The basic
Challenge - and the Opportunities
•Bundle
•Filter
•Aggregate
•Curate
•Contextualize
•Personalize
Offer a ‘Home’
7. Digital Content is a major growth factor in ICT
Bundles and Flat Rates will
boost this
Much larger potential
(imho)
Huge potential once
licensing is standardized
and 100% collective
Source: IBM Institute for Business Value Study
8. Digital Content, Ud&gC & Social Media will be
the main drivers of growth in the Telecom space
9. In ICT / TIME, this transition means
Getting involved with
building a new Content
Ecosystem
Getting involved with
creating Advertising 2.0
Moving up the Foodchain
Embracing Social Media /
Social Business & UGC
10. Starting in 2009:
• Total convergence of Telecom & Web Layers
• Deep collaboration becomes the KEY
requirement for creating new business opps
• Over-the top layers (search, social media...)
must come down, telecoms must move up!
16. The Future of Content: Attention-based Income Explodes
Copy Based Revenues Attention Based Revenues
10.0
7.5
5.0
2.5
0
Was Is Soon Near Future Mid-term Future
20. Digital Content Trends
Music Video Games Books Mags & Print
Percentage of Revenues from Digital Services
100%
75%
50%
25%
0%
2008 2009 2010 2012 2015
37. 21st century content economics
influenced by Kevin Kelly, Chris Anderson, Don Tapscott, Yochai Benkler...
Conversation
Convenience
Selection / Filtering
Packaging
Individualization
Immediacy
Tr u s t