Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Media 2.0 - The Future of the
     Media, Content &
 Entertainment Industries


       ‣ Futurist
       ‣ Strategist
    ...
From Fixed to Mobile
 From Physical to Digital
From Consumers to Users
From Top-Down to Social
From One-Way to Interactive
Next: the Mobile becomes ‘The Internet’

                                                           s ?
                  ...
Convergence
                  Telecom
       TV


                  Advertising

Internet Mobile

                  Media
Why Telecoms & Mobile Operators must get involved
 • SMS and MMS will be greatly reduced by
   increasing social network a...
It used to be...


“Option”
   “Extra”



Default
Soon:

The New
Premium

   The new
   ‘Normal’
Experience

Embodiment

Access
Take note: Content
is first a Service &
  an Experience -
   and only then
(maybe) a Product.
How I read now
So will eBooks be pirated?




  Don’t repeat the mistakes of the music industry:
 DRM will not work (but will drastically...
t h e
              i n el
             s d
            i o
         o
        i sn M
       t
      c s
     e e
    t n
...
Content ‘Piracy’ issues
 • Piracy is a business problem
 • Piracy is often also a driver of new business
 • We don’t compe...
From Stuff to Bits
Enormous Value Shifts
             Sales, Distribution & Marketing Costs
             Content Ceration Costs
   Traditiona...
Content is only ~20% of the Cost




                        Thanks to Flickr.com/alextorrenegra
Expensive   Cheaper   Flat-Rated




                                   New Ecosystem
The Mission: reinvent how to get the $$




              Source: Universal McCann
The Success Formula:
Content + Context + Connectivity +
   Community + Convenience
The Mobile
  ‘Consumption’
of Digital Goods
is the #1 Growth
Story of the next
     Decade
Irresistible: ‘All you can eat’
Every abundance
creates new scarcities
 - and these are what
     you can sell
Social
   Media
   beats
   eMail,
Video beats
  Search
The Future: Engaging the user is crucial
Free gets you to
a place where
you can get
paid.
Quote by Fred Wilson, Union Square Ventures www.avc.com
‘Feels Like Free’ Content >> Paid Services
Media as a Service (MaaS)
Opportunities
               MaaS
              Bundling
            Flat-Rates
            Freemium
         User-Generat...
Thanks for listening!


• email me at
  gerd@mediafuturist.com
• twitter.com/gleonhard
• Facebook: gleonhard
• more presen...
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
The Future of Media & ICT (Bilisim Zervis 2009)
Prochain SlideShare
Chargement dans…5
×

The Future of Media & ICT (Bilisim Zervis 2009)

2 877 vues

Publié le

The PDF with my presentation at the Turkish Cebit, Bilisim Zervisi, on the Future of Media & ICT. Topics: Top trends: fixed to mobile. Top-down to social. Consumers to users. Physical to digital. eBooks Plus: the convergence of media, telecom, advertising, social networking, content & media. Why telecoms and mobile operators must get involved with content and advertising. Media is a now Service - and only then becomes product. Read more at www.mediafuturist.com A Turkish review of my speech is here: http://bit.ly/Nar4z (no idea what it says, though).

Publié dans : Business, Technologie
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • <br /><object type="application/x-shockwave-flash" data="http://blip.tv/play/gpFZ38JdAg" width="350" height="288"><param name="movie" value="http://blip.tv/play/gpFZ38JdAg"></param><embed src="http://blip.tv/play/gpFZ38JdAg" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

The Future of Media & ICT (Bilisim Zervis 2009)

  1. 1. Media 2.0 - The Future of the Media, Content & Entertainment Industries ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
  2. 2. From Fixed to Mobile From Physical to Digital From Consumers to Users From Top-Down to Social From One-Way to Interactive
  3. 3. Next: the Mobile becomes ‘The Internet’ s ? e s s in b u U R Y O g e a n ch is ll th wi ow H
  4. 4. Convergence Telecom TV Advertising Internet Mobile Media
  5. 5. Why Telecoms & Mobile Operators must get involved • SMS and MMS will be greatly reduced by increasing social network activities, fueled by data flat rates for mobile devices • Users will increasingly use Internet-based tools to make phone & video calls • Google becomes a major communications player: GTalk, Wave, Google Voice... • Mobile phone applications on open platforms are bypassing the operators entirely
  6. 6. It used to be... “Option” “Extra” Default
  7. 7. Soon: The New Premium The new ‘Normal’
  8. 8. Experience Embodiment Access
  9. 9. Take note: Content is first a Service & an Experience - and only then (maybe) a Product.
  10. 10. How I read now
  11. 11. So will eBooks be pirated? Don’t repeat the mistakes of the music industry: DRM will not work (but will drastically reduce adoption) Open formats and cross-platform standards are crucial Prices should be 20-50% of the physical product eBooks are a Service not a Product New formats and $ models need to be created (e.g. chapter compilations) Bundles, flat-rates and subscriptions will be crucial
  12. 12. t h e i n el s d i o o i sn M t c s e e t n o si r P u
  13. 13. Content ‘Piracy’ issues • Piracy is a business problem • Piracy is often also a driver of new business • We don’t compete with ‘Free’ - we compete on Service and Added Values!
  14. 14. From Stuff to Bits
  15. 15. Enormous Value Shifts Sales, Distribution & Marketing Costs Content Ceration Costs Traditional, Offline Content Revenues Revenues of Offline Content Formats & Models simply moved Online Potential Revenues of Web-Native Content Formats & Models 15 11.25 7.5 3.75
  16. 16. Content is only ~20% of the Cost Thanks to Flickr.com/alextorrenegra
  17. 17. Expensive Cheaper Flat-Rated New Ecosystem
  18. 18. The Mission: reinvent how to get the $$ Source: Universal McCann
  19. 19. The Success Formula: Content + Context + Connectivity + Community + Convenience
  20. 20. The Mobile ‘Consumption’ of Digital Goods is the #1 Growth Story of the next Decade
  21. 21. Irresistible: ‘All you can eat’
  22. 22. Every abundance creates new scarcities - and these are what you can sell
  23. 23. Social Media beats eMail, Video beats Search
  24. 24. The Future: Engaging the user is crucial
  25. 25. Free gets you to a place where you can get paid. Quote by Fred Wilson, Union Square Ventures www.avc.com
  26. 26. ‘Feels Like Free’ Content >> Paid Services
  27. 27. Media as a Service (MaaS)
  28. 28. Opportunities MaaS Bundling Flat-Rates Freemium User-Generated New Partnerships Social Nets + Content
  29. 29. Thanks for listening! • email me at gerd@mediafuturist.com • twitter.com/gleonhard • Facebook: gleonhard • more presentations at www.mediafuturist.com

×