Gerd Leonhard's presentation at the 2010 INMA World Congress in New York, April 27, 2010 (International News Marketing Association) http://www.inma.org/modules/event/2010WorldCongress/
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The Future of News, Publishing, and Media (INMA 2010 Presentation)
1. The Future of News, Publishing, and Media:
How to Monetize Content in the next 3 Years
Gerd Leonhard, Media Futurist, CEO: The Futures Agency
www.mediafuturist.com Twitter: @gleonhard
3. Global connectivity will increase faster than you may think
From Wikipedia: By allowing direct connection to core networks and 3G
Cellular/WiMAX towers, the O3b Networks system will completely
change the economics of telecommunications infrastructure in the
world's fastest-growing markets for communications services
19. Content in the Cloud •• $ in the Cloud
•Content Bundles with Mobile
Operators, Telcos and ISPs
(flat-rated, revenue-shared, ad-supported etc)
•Flat-rate Access bundled into
Cloud-Connected Devices
43. Summary
• Think mobile, web-native, social, location
• Solid monetization will only be achieved
via a new, collaborative content ecosystem
• New kinds of ads and ‘data-oil’ will indeed
fund lots of content, going forward
• Getting paid is the result of a careful
balance of value and price
• Bank on trust not control
• Embrace what is not
what should be
44. Thanks for your attention!
email me at gerd@mediafuturist.com
twitter.com/gleonhard
Facebook: gleonhard