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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
Futurist, Author and Keynote Speaker Gerd Leonhard summarizes the key trends for the future of the music industry - 15 years of presentations on this topic all-in-one :) See all of Gerd's stuff on this topic, and his free books, here: http://gerd.fm/futuremusic
The future of the music business: creating a new ecosystem (Futurist & Keynote Speaker Gerd Leonhard)
Gerd Leonhard Futurist, Author, Musician @gleonhard & CEO @music2dot0 TheFuturesAgencyCreating a new Ecosystem:The Future of the Music Industry
The future is already here! The music business seems a lot like the energy business :(
The future is already here! The Music Industry has been ruled by EGOsystems for way too long
The future is already here! The current Music Ecology is unsustainable: Rampant inequality Total lack of transparency Cartels & monopolies still prevail Laws & policies paid for by lobbyists Increasing enclosure of The Commons Criminalization of Consumers
The future is already here! ....whose economic losses...? Piracy is now defined as any act of non- compliance with rules policies, pricing, restrictions and TPMs / DRMs...?
The future is already here! “They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety” *Benjamin Franklin
The future is already here! Piracy...? ★ is the result of the 1% trying to enforce outdated business models on the 99% ★ is a temporary consequence of radical consumer empowerment driven by ever- faster data networks and cheaper but even smarter devices ★ the consequence of total market failure as a result of pervasive ignorance and blind control obsession by the incumbent players CEO of MacMillan UK, April 2011, via PaidContent.org
The future is already here! From one-to-many to Many to Many
The future is already here! Like it or not: ‘Free’ Access / Listening / Streaming / Downloading of music has become a de-facto standard and a universal practice
The future is already here! Touch. Play. Connect. Share. Access not ownership *
The future is already here! The end of Distribution as the key success factor, metric and gate-keeper
The future is already here! Access *not ownership
The future is already here! Imagine if 3 Billion people switched to legal streaming *clearly, this will never happen without a collective, standardized, public, EU-wide license
The future is already here! Like it or not: for the consumer, access to content will be much cheaper than copies i.e. ownership Source: Huffington Post
Premium-ServicesThe future is already here! Up-Selling Added Values New Generatives
The New Generatives The future is already here! *thanks to Kevin Kelly Packaging and Interfaces Curation, Filtering and Selection * Thanks to Kevin Kelly kk.org Social Context & Relevance Intelligent Aggregation Assisted Serendipity Timeliness and Personal Relevance Quality and Trust Guarantee Customization and Personalization Localization / Contextualization Cloud-to-Device Management Advertising as Content (Branded Content) Gamification ... and many more