A presentation on how mobile and social media trends impact business, in general, and the corporate travel industry, in particular. The social media and mobile Internet explosion is resulting in unprecedented changes in communications and commerce. The need to reduce CONTROL to get more SHARE is evident... but how can this be done within large organizations? How can social media add value, and what are the risks? Find out more at http://www.mediafuturist.com and http://www.gerdtube.net (videos)
12. Expect more of this: Real-Life + Mobile + Internet
Imagine your own content &
comments (via your Intranet?)
- available here!
Source: Wikitude / Youtube
14. Filtering will become more and more important
“Let me see a quick video” or “Let me get some quick recommendations
for seats” or “what did John think about this hotel...”
15. Mobile devices become universal remote controls
Software & media ‘clouds’
Location based services
Personal data clouds
Buying / paying
Sharing
Video
News
Me & My Stuff
21. The culture of API: use theirs to build yours!
Integrate existing platforms & tools e.g. Dopplr, Twitter,
Facebook, Google Maps, via widgets, mashups and APIs
25. Some valuable filters
Relevant social interaction. Meaningful
curation, selection, recommendation.
Personal connections. Real-time resources
and instant assistance. Finding & being found.
Connect where, when and how you need it.
26. Every abundance creates new scarcity
Abundance of... Scarcity of....
Many new Products &
Trusted Opinions
Services
ConTEXT &
Content
Trusted Filters
Personal & Peer
Connectivity
Spaces
Human Ingenuity &
Machine Intelligence
Creativity
Numbers of
Actual Relationships
‘Connections’
27. Example in Media & Content:
Content + Context + Connectivity +
Community + Convenience +++
28. Adding value for Travelers - the 2.0 way
Information + Opinion
+ Context +
Connectivity +
Community +
Convenience
++++++