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The Mobility
Revolution & the
Power of Social Media
      ‣ Futurist
      ‣ Strategist
      ‣ Author & Blogger
     www.mediafuturist.com
     twitter.com/gleonhard
Thinking one step ahead is crucial
From the latest Morgan Stanley Web 2.0 presentation:




    Social Media
             Mobile
“Unprecedented Change
 in Communications and
      Commerce”
Source: Slideshare
(Almost) everything you
 used to do on the Computer
is shifting to Mobile Devices
Source: JapanWireless.com
i.mediafuturist.com


Mobile +
Social +
Sharing +
Conversation
Mobile +
Social +
Sharing +
Conversation
Now, things happen in Conversation




                 Source: Business Week




                                         Source: Businessweek.com
Mobile Internet: a major Game Changer
Expect more of this: Real-Life + Mobile + Internet




                        Imagine your own content &
                       comments (via your Intranet?)
                             - available here!




                                          Source: Wikitude / Youtube
Trend Examples: Mobile Applications
Filtering will become more and more important




“Let me see a quick video” or “Let me get some quick recommendations
          for seats” or “what did John think about this hotel...”
Mobile devices become universal remote controls
       Software & media ‘clouds’
        Location based services
            Personal data clouds
                 Buying / paying
                         Sharing
                           Video
                           News
            Me & My Stuff
Imagine a ‘Reader’-like place for all content & data
From Don Tapscott *Wikinomics: Enterprise 2.0
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)
A Mobile, Always-on,
 Connected Culture
The mission: constantly add great value!
The culture of API: use theirs to build yours!
Integrate existing platforms & tools e.g. Dopplr, Twitter,
Facebook, Google Maps, via widgets, mashups and APIs
The World’s OS is
 shifting towards
 Connected &
   Social
The world is getting more noisy every day


                  Source: Clay Shirky
The Fragmentation Challenge
Some valuable filters
   Relevant social interaction. Meaningful
     curation, selection, recommendation.
 Personal connections. Real-time resources
and instant assistance. Finding & being found.
 Connect where, when and how you need it.
Every abundance creates new scarcity
 Abundance of...       Scarcity of....
Many new Products &
                        Trusted Opinions
     Services
                          ConTEXT &
      Content
                         Trusted Filters
                        Personal & Peer
    Connectivity
                            Spaces
                       Human Ingenuity &
Machine Intelligence
                           Creativity
    Numbers of
                       Actual Relationships
   ‘Connections’
Example in Media & Content:
Content + Context + Connectivity +
 Community + Convenience +++
Adding value for Travelers - the 2.0 way
Information + Opinion
      + Context +
    Connectivity +
     Community +
     Convenience
        ++++++
The ‘Risks’ of Social Media
Ford: taking the risk
Social
   Media
   beats
   eMail,
Video beats
  Search
Sooner or later...

   No conversation,
    No openness,
      No trust =
    No business
Welcome to Communication 2.0
De-centralized
Mobile
Audio & Video
Interactive
Real-Time
How can you give your clients
 something that makes them
 happy, that adds value, that
      generates trust?
Seize the day!

Real-Time
      Mobile

            Video

                Social
The Mobility Revolution and the Power of Social Media (Gerd Leonhard at ACTE09 in Prague)
Thanks for your time

email me at gerd@mediafuturist.com
 twitter.com/gleonhard
  facebook: gleonhard
  more presentations at
 www.mediafuturist.com

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