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10 Things That You Should Be Including In Your Press Release

10 useful items you must include in your next Press release. If you create and distribute news to the online media then there's a number of things you need to make sure and try to include in your PR to maximize exposure... the journalists will love you also! By Glenn Letham, co-founder, GISuser.com @gletham on Twitter - This article also appears online at http://www.gisuser.com/content/view/24641/28/

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10 Things That You Should Be Including In Your Press Release

  1. 1. 10 Things That You Should Be Including In your Press Release @gletham
  2. 2. 1. A Catchy, short Title @gletham As hard as it is to believe, I see many PR releases come through with no title or simply with a subject “Press Release”. Use a catchy title with good SEO buzzwords and keep it short, about 120 characters max so it can be easily Tweeted
  3. 3. 2.  Link to Facebook Page @gletham No twitter account? You need to have one, plain and simple and make sure you list your twitter @name in your contact info... about 95% of companies fail to do this!
  4. 4. 3. Link to Facebook Page @gletham 500,000 million users a day, you’re company needs a FB page, be sure to provide a link to it - be sure to also post details of your press in your facebook page as well so your "fans" can share it!
  5. 5. 4. Use Keywords @gletham At the end of your press release, provide a list of important keywords applicable to the release. This is great for added SEO
  6. 6. 5. Related Images @gletham If you have a photo, screencap, or image that’s related to your news upload it to your website and provide a link to it – don’t simply drop it in the email with your PR as a ZIP file or large file attachment – if you have a video clip even better!
  7. 7. 6. Link To A Web Friendly Version @gletham Link to the PR release on your corporate website (or on a newswire). Many online editors will appreciate a link to a simple, html format version of your PR. Is your PR not on your website? Sorry that's a Fail... and please don't use PDF
  8. 8. 7. Link to a related YouTube Video @gletham Not using video yet? You should be and make sure to use youtube. Again this is valuable for sharing, youtube clips are fast and easy to embed and share, and best of all, a short video can tell the whole story. Keep the video under 3 minutes if possible - See also Vimeo
  9. 9. 8. Use a valid reply to email @gletham Again hard to believe but if editors receive your PR and hit reply to your email and this brings up an email address like noreply@company.com they will  likely hit the Delete key and ignore your news
  10. 10. 9. A suggested Tweet @gletham Make is easy for others to share your news - again, at the end of your PR you might wish to provide a short, concise suggested Tweet that a person can quickly copy/paste – people will appreciate it.
  11. 11. 10. An intro summary @gletham Not actually part of your PR, provide a paragraph that describes and/or summarizes your announcement. This is often very useful for a blogger or for an editor to use in some other way, perhaps in a facebook post, blog, or LinkedIn discussion post
  12. 12. Got Geo, GIS, or Geo Tech News? @gletham Feel free to send your PR to press@gisuser.com  or  Tweet details or a link to @gletham or @gisuser See Also 10 Reasons to send your GEO news to GISuser: www.gisuser.com/10reasons.html