A presentation from the Innovate News conference. Web analytics is a discipline focused on the measurement, collection, analysis and reporting of internet data in order to understand and optimize how a website is being used. And when it comes to online journalism, it's how publishers decide whether your article was a winner or a failure. During this engaging session, Patrick Glinski, a digital strategist at Idea Couture, and Mike Sukmanowsky, Manager of Digital analytics at Rogers Media, will provide a foundational course in Web analytics by providing a frank look at how publishers determine the success of stories online. Attendees will walk away with a concrete understanding of the tools of the trade and how access to a little data can dramatically improve their popularity.