1. 1
www.global-arena.com
Your Arena to match Foreign Investment supply and demand
2. Why GlobalArena
The value of GlobalArena for its clients is based on three factors:
1. Serving market needs:
• Countries need FDI and companies need global markets
• Investment decisions are primarily based on online information
• Investment promotion has moved online
2. Solving key problems:
• Supply and demand do not connect effectively in the FDI market
• Online investment promotion and the investment process cannot be optimized in
isolation
• Investment promotion alone is no longer sufficient, more intelligent matching
solutions are the future
3. Adding economic value:
• Most cost effective FDI matching solution (both supply and demand)
• Reduce FDI transaction cost (both supply and demand)
• Reduce FDI risk (both supply and demand)
3. 3
Our background
• 2003 The University of Ghent develops
a scientific algorithm for location
selection ventured by Goost from
Belgium and sponsored by Hewlett-
Packard.
• 2003 – 2008 Solution deployed in HP
and other Fortune500 companies
• 2007 – 2008 Solution drivers leave HP
to start GlobalArena together with Goost.
• July 2008 Global Arena founded in
Zurich Switzerland with the objective to
add online and business model
innovation to the proven scientifc
algorithm.
• July 2009 The new www.global-
arena.com FDI platform is online.
www.global-arena.com
4. 4
What we do
• We help companies worldwide to
find attractive business locations
using innovative online solutions.
• We provide innovative online
promotion solutions to help business
locations connect with foreign
investors.
• we guide business locations to
develop the most effective economic
policy with our unique FDI insight.
• We create online communities and
networks of investors, companies
and intermediaries.
www.global-arena.com
5. Clients: trends and indicators
• The challenge of the investment process and investment promotion decision making is, getting the complete
context of the possible options.
• Transparent, objective and qualitative information is hard to obtain and difficult to structure for systematic
analysis.
• Internet based innovations are developing extremely fast and organic : the awareness and need to understand,
structure and implement these innovations in the business enviorment is even growing faster.
• Location and Investment Promotion decisions require a rational basis but are ultimately emotional decisions.
Therefore the complete context must blend and balance economic and quality information.
• Most companies and investment organisations make multi dimension location or investment decisions with
limited experience and knowledge.
• Results, methodology and pricing of Consultancy FDI decision models is often not transparent.
• Key trend in investment promotion is towards proactive and innovative Investor acquisition beyond the people
based organization formula.
• Increasingly governments make economic policy focused at sectors and clusters, funding sector specific and or
cluster related economic development.
6. Market : Online marketing trends and indicators
„Internet/website soared to capture the highest rating among all
economic development marketing tools in 2008“
Source: http://www.theleaderinmarketingplaces.com/WinningStrategies.aspx
www.global-arena.com
7. 7
Investment
Promotion 2.0
From the study:
“Over 70% of Countries • Success depends on
Are Missing Out on how well countries are
Foreign Investment
able to market them-
Projects and Jobs finds
World Bank Group” selves by providing relevant, accurate and
timely information to potential investors.
• The world is now competing online to attract
„Over 50% of Companies
investment.
base their investment
decisions on online • The provision of services to potential investors
information finds -and particularly the provision of information- is
Nielsen“ basic to all promotion.
• The best sites offer increased interactivity and
functionality.
www.global-arena.com
8. 8
Why do Internet based FDI marketing solutions
matter to Market and Clients?
1. Internet based solutions are becoming the defacto matching tool for
market and clients
2. Engaging online solutions differentiate and drive innovation
3. Online solutions can lead investment campaigns to higher return
4. Internet based services enable global solutions without an upfront
investment in a global organization
5. It is the most powerful, low cost way to commercialize ideas globally
6. It allows you to become better informed, focused and more productive
than your competitors
7. Internet Based Solutions are helping to implement the most effective and
creative digital networking and community building
10. www.global-arena.com
Global Arena's vision is to organize the foreign investment market to
make it competitive, transparent and useful for clients and market
based on :
Online marketplace and network: unique platform that serves 2 groups of
clients; (multi)national companies and investment promotion intermediaries.
Innovative Web solutions : we connect investors with cluster organizations,
economic development organizations and region and national investment
promotion intermediaries.
Unique Web information : national, regional and local governments can
develop policies to improve the investment climate and competitiveness of their
business environment.
Global Arena guides its clients with unique insight and innovative solutions
to create most economic value from Foreign Direct Investment.
14. 14
www.global-arena.com : Our Unique Platform
Footprint management services
private
sector
Global Arena Global Arena
Insight Training
FDI Policy www.global-arena.com FDI 2.0 Digital
and Strategy innovation for
consultancy FDI practicioners
public
sector
Promotion & acquisition services
www.global-arena.com
15. 15
www.global-arena.com : Network & community
I research
I search for We know, like and
locations for
investment trust Global Arena
my client
locations
Internet
Location context & investment matching I am
I am promoting
looking to my
export, location
offshore,
outsource
I am
I am looking for a promoting
new company
our Cluster
location
www.global-arena.com
18. www.global-arena.com
Promote
Your location is presented and
visualized on the Global
Arena Map
Your location can be searched
using Global Arena Search
Your value:
1. Investors can find your location
or business using our free online
tools and or tailor made mySearch.
2. Your location information is
featured on a global Top-100.000
Google PageRank Website
3. Links to your Website and key
locations to increase traffic to your
website
www.global-arena.com
19. www.global-arena.com
Engage
Your location is presented and
visualized on a dedicated page
at Global Arena and on the
Map.
Your location can be searched
using Global Arena Search and
mySearch.
Your location data is stored
together with a tailor made
competitive profile created by
Global Arena and your team
Your value: Global Arena Map plus
1. Tailor made context for your
location upon which investors
can search and find your
locatino
2. Tailor made webpage to brand
your location and increase web
traffic
www.global-arena.com
20. 20
www.global-arena.com
Competitive Context
Government export and investment
agencies that need a flexible and
cost effective service to provide
authoritative ranking services
branded with their own agency
brand.
Youre value: Customized
acquisition of investors that
add specific value to your
Country, Region, City or
Cluster
www.global-arena.com
21. 21
www.global-arena.com
Your Arena to match Foreign Investment supply and demand
