The presentation from my keynote at the SpotOn locative media conference, organised by Finnish public broadcaster YLE at Aalto University in Helsinki. I talked about why delivering relevant content is a key to success in today's crowded media environment and how location can be one way to deliver relevant content to audiences.
4. Eric Schmidt of Google
“Between the birth of
the world and 2003,
there were five
exabytes of information
created. We [now]
create five exabytes
every two days. See
why it’s so painful to
operate in information
markets?”
from interview at Atmosphere 2010 conference Photo by Charles Haynes, Some Rights Reserved
5. How much is exabyte?
An exabyte is 1 million
terabytes
The entire printed
collection of the US
Library of Congress is
10 terabytes
An exabyte is 100,000
Libraries of Congress
Photo by msmariamad, Some Rights Reserved
6. Media: From scarcity
to abundance
Eric Schmidt at the Guardian Activate 2010 conference
8. Twitter: Billions of tweets
150m registered users
Source: Twitter by the Numbers, Raffi Krikorian
9. Twitter: Billions of tweets
150m registered users
90 million Tweets per day
Source: Twitter by the Numbers, Raffi Krikorian
10. Twitter: Billions of tweets
150m registered users
90 million Tweets per day
On average, about 800 tweets a second
now
Source: Twitter by the Numbers, Raffi Krikorian
11. Twitter: Billions of tweets
150m registered users
90 million Tweets per day
On average, about 800 tweets a second
now
Record 3283 tweets per second set during
Japan v Denmark World Cup Match
Source: Twitter by the Numbers, Raffi Krikorian
16. Facebook:
The phenomenon
3.5 million events created each month
60 million status updates a day
3 billion photos uploaded each month
Source: Website-Monitoring.com from March 2010
17. Facebook:
The phenomenon
3.5 million events created each month
60 million status updates a day
3 billion photos uploaded each month
5 billion pieces of content shared each
week
Source: Website-Monitoring.com from March 2010
18. (Information Overload)n
Source: The Hamster Wheel, Columbia Journalism Review
19. (Information Overload)n
A decade ago, The Wall Street Journal
wrote 22,000 articles. This year, it has
created 21,000 articles in the first six
months.
Source: The Hamster Wheel, Columbia Journalism Review
20. (Information Overload)n
A decade ago, The Wall Street Journal
wrote 22,000 articles. This year, it has
created 21,000 articles in the first six
months.
In the US, while news staffs have decreased
by 25%, 75% of editors say their papers
produce the same or more content.
Source: The Hamster Wheel, Columbia Journalism Review
21. (Information Overload)n
A decade ago, The Wall Street Journal
wrote 22,000 articles. This year, it has
created 21,000 articles in the first six
months.
In the US, while news staffs have decreased
by 25%, 75% of editors say their papers
produce the same or more content.
Demand Media, 7000 freelancers, 4500
pieces of content a day
Source: The Hamster Wheel, Columbia Journalism Review
22. More content
≠ more revenue
Huffington Post had 24.3m users, and it
expected to earn $30m this year. Source:
Newsweek
In comparison, it’s estimated New York
Times’ digital revenue alone is $150m
Source: BusinessInsider
During recession, online ad rates
plummeted due to oversupply of content
Source: PaidContent
25. Readers shutting off
The subjects were overloaded with
facts and updates and were having
trouble moving more deeply into the
background and resolution of news
stories.
Associated Press study
56. Poor privacy models
Foursquare treats all contacts alike
Latitude has a better model - allows you
to set precision of location you want to
reveal based on contact
57. Poor privacy models
Foursquare treats all contacts alike
Latitude has a better model - allows you
to set precision of location you want to
reveal based on contact
Lack of transparency about what is being
done with personal data
59. Checking-in is still
emergent behaviour
Research July 2010, 84% of US users
unaware of location-based apps
source: Forrester and ReadWriteWeb
60. Checking-in is still
emergent behaviour
Research July 2010, 84% of US users
unaware of location-based apps
Only 4% of US online adults use these
apps
source: Forrester and ReadWriteWeb
61. Checking-in is still
emergent behaviour
Research July 2010, 84% of US users
unaware of location-based apps
Only 4% of US online adults use these
apps
Only 1% use them on weekly basis
source: Forrester and ReadWriteWeb
62. Checking-in is still
emergent behaviour
Research July 2010, 84% of US users
unaware of location-based apps
Only 4% of US online adults use these
apps
Only 1% use them on weekly basis
80% male and 70% are aged 19-35
source: Forrester and ReadWriteWeb
65. W3C Geolocation API
API is agnostic to technology determining
the location, so GPS, IP geolocation or
Wifi, Bluetooth and RFID MAC location
Major browser support, Safari, Chrome,
Firefox, Opera and IE9
80. Reality check
I was the only journalist who geo-tagged
content.
How to fit into workflow?
81. Reality check
I was the only journalist who geo-tagged
content.
How to fit into workflow?
Commercial content management systems
often don’t allow for geo-location