1. Beyond 2 guys in a garage
Lean startup lessons for any sized company
1
@glusman

2. 2
@glusman

3. Meetup helps you meet the people you want to
meet who are doing the things you want to do
3
@glusman

4. @glusman

5. the most likely
@glusman

6. 95% of new initiatives fail à 5% success
@glusman

7. 95% of new initiatives fail à 5% success
+ Customer Discovery Interviews
+ MVP
+ Iterative Development
+ Usability Testing
+ Split Testing
+ 5 Why Analysis
+ Customer Advisory Board
+ Smoke Tests
+ etc
90% of new initiatives fail à 10% success
ccess
of su
2X o dds
@glusman

8. Still fail 90% of the time
@glusman

9. FAIL FAIL
FAIL FAIL
FAIL FAIL
FAIL FAIL
FAIL SUCCESS
@glusman

10. WHY START FROM SCRATCH?
Not starting from scratch
@glusman

11. 95% of new initiatives fail à 5% success
90% of new initiatives fail à 10% success 2X
PIVOT: 85% of new initiatives fail à 15% success 3X
@glusman

12. 95% of new initiatives fail à 5% success
90% of new initiatives fail à 10% success 2X
PIVOT: 85% of new initiatives fail à 15% success 3X
PIVOT: 80% of new initiatives fail à 20% success4X
PIVOT: 75% of new initiatives fail à 25% success5X
@glusman

13. Still fail 75% of the time
1/4 vs. 1/10
@glusman

14. WHAT WOULD YOU
DO IF YOU ASSUMED
YOU WOULD FAIL?
@glusman

15. RUN INTO A BUZZ SAW AS FAST AS WE CAN
@glusman

16. GO AFTER THE THINGS THAT
WILL CAUSE US TO FAIL AS
FAST AND OFTEN AS WE CAN
@glusman

17. MALKOVICH BIAS:
THE TENDENCY TO BELIEVE THAT EVERYONE
USES TECHNOLOGY LIKE YOU DO
@glusman

18. Watching people use the stuff you
build, is the best way to confront
the Malkovich Bias
@glusman

19. Shifts the conversation from
how I would use the website to
how this user uses the website
@glusman

20. “That was humbling”
- A developer after a session
@glusman

21. On pace to do 600-800 sessions this year
Will cost around $30,000
(less than 1 outsourced usability project)
@glusman

22. Test 2-3 days a week (t, w, th)
Setup tests prior to knowing what will be tested
Recruit participants from community and through recruiter
(compensate for their time)
Use gotomeeting to broadcast sessions to developers
Use silverback to record
Do remote tests via gotomeeting
Follow each session with discussion & notes/video
@glusman

23. “This Group
meets the first
Saturday of
every month “
@glusman

24. “This Group
meets the first
Saturday of
“This Group every month “
meets the first
Saturday of
every month “
“This Group
meets the first “This Group
Saturday of meets the first
every month “ Saturday of
every month “
@glusman

25. DO try this at home….
1. Give team direct access to customers
2. Look for boulders in the road
3. Substitute frequency for precision
4. Strip out costs wherever possible
…but be willing to trade money for time
5. Have discussions
6. Launch & learn
7. Do as much as you can in low tech way, then scale
@glusman

26. @GLUSMAN
ANDRES@MEETUP.COM
@glusman