The document discusses new agency models and how digital should be at the heart of agencies. It provides examples of new model agencies like Poke and Kessels Kramer. The document also discusses how Skype grew from 0 to 200 million users through innate qualities like being free and easy to use, and how the company helped people discover, share, and understand the product. It emphasizes the importance of putting digital at the heart of brand communications and strategies.

1. New Agency Models Glyn Britton 11 December 2007

2. Get this presentation www.albionlondon.com/blog Thanks to the Flickr community for the use of most of the images in this presentation.

4. We are Albion, and we are a New Model Agency.

5. Why digital must be at the heart of an agency any New Model Agency

7. Who are some New Model Agencies? (IMHO) New Model Agencies Poke Love Techlightenment Kessels Kramer Anomaly Live|Work Glue Figtree CONSULTING DESIGN ADVERTISING DIGITAL

8. New Model Agencies are defined by an attitude, not a medium or a heritage. We can’t speak for anybody else, but here’s what we think makes us Albion…

9. Entrepreneurial

11. Belief that we can do anything

12. Small egos

13. Diverse backgrounds, blurred roles

14. Open plan, no departments

15. Doing, not talking about doing

16. New heroes

17. Telling the truth in interesting ways

18. Making useful stuff

19. Giving people something interesting to talk about http://albionlondon.typepad.com/albioncookiefactory/

20. Digital at our heart

21. But we’re not (just) a digital agency

23. Digital changes people’s expectations

24. Putting digital at the heart of our work with

33. Got advocates on our side

34. Helped people discover

35. Helped people discover

36. Removed the barriers to trial

37. Helped people share

38. Helped people share

39. Helped people understand

40. Helped people understand

41. Kept the brand fresh

42. Worked hard at making it simple

43. Even made some ads!

44. Putting digital at the heart of our work with

46. It’s all about the community, not the company

47. Make it a habit

48. Banners with a live feed, to show people what they’re missing

49. A live feed widget on TV

50. A blog in a press ad

51. eBaying in a social network

52. A physical catalogue for an online company

54. How to put digital at the heart of your agency

56. Thank you [email_address] Skype me: glyndot