Gamification is the use of game mechanics and design thinking to engage users and improve engagement, return on investment, data quality, and learning. It works by appealing to human psychology and motivating users through a sense of progression, validation, mitigation of failure, and promotion of growth. While extrinsic rewards like leaderboards and badges can boost engagement briefly, gamification is most effective when it focuses on intrinsic motivations by giving users a sense of autonomy, mastery, and purpose.

1. Need a better customer?
Try Gamification!

2. Gamification is the use of game thinking and
game mechanics to engage users in solving
problems.
Gamification is used in applications and
processes to improve user engagement,
return on investment, data quality, timeliness,
and learning.

3. Gamification works

5. CandyCrush

6. So does crack cocaine...

8. 5.5% same-store sales increase in October.
Revenues rose 6.1% in the Asia and Pacific region,
5.2% in the U.S. and 4.8% in Europe for the
month.
That could be another booster for the stock, which
is up 21% over the past six months.

9. It’s about psychology

10. Messing with someone’s
mind is simple

11. Stanford Prison Experiment
www.prisonexp.org
Thinking, Fast and Slow
Daniel Kahneman

12. How to make it work

13. Intrinsic
(I want to do x)

15. Foster Heroes

16. Story
Progress
Validation
Mitigate Failure
Promote Growth

17. Completion levels

18. Avatars

20. Extrinsic
(if you do x you get y)

22. Leaderboards

23. Badges + Rewards

25. Summary
• Focus on Intrinsic
• Users are Humans, be nice to them
• Extrinsic rewards bring short term gains.
• People are motivated by:
Autonomy
Mastery
Purpose

26. @ pyramedium
gregory@pyrasolutions.com