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Digital in Asia

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Digital in Asia

  1. 1. DIGITAL TRANSFORMATION H O W D I G I T A L T R A N S F O R M A T I O N I S T A K I N G P L A C E I N A P A C ©Boris Kraft SINGAPORE APRIL 2016 GÖKHAN MERMER, MAGNOLIA INTL. A N D H O W M A G N O L I A C A N H E L P Y O U
  2. 2. digital transformation
  3. 3. digital transformation customer experience operational processes business models
  4. 4. * Cognizant APAC STORY APAC is fast becoming the center of digital innovation for the world. With its promise to unlock billions in revenue in the next two years, digital transformation has become a C-level mandate for leaders in the Asia-Pacific region.
  5. 5. * Cognizant Asia-Pacific’s digital story is all about growth — massive growth. Digital is the key to addressing the wants and needs of current and future online consumers, who will represent half of Asia’s population by 2020, up from one-third today. 
  6. 6. * Cognizant By 2025, today’s fast-changing technologies— including the mobile Internet, the Internet of Things (IoT), cloud technology, 3-D printing and advanced robotics — are expected to lead to 30% GDP growth in Southeast Asia alone, 20% to 30% GDP growth in India, & up to 22% GDP growth in China.
  7. 7. * Cognizant “Digital first” is the new norm. While 37% of companies are already undergoing digital transformation, 60%+ plan to… Digital equates to growth. Improving new products and services (63%), increasing revenue (60%) … Digital means money, period. Going digital could propel revenue growth more than 13% by 2017…
  8. 8. * Cognizant Digital now! In Asia, rising customer expectations (65%), increased competition (57%) and demanding employees (55%) are compelling companies to start now.
  9. 9. * Cognizant Business-processes-as-usual is a strategy to lose. Companies are more likely to be disrupted by poor integration across processes than by competitors or customers. The sales/marketing/ customer service process (62%) will be most impacted by digital transformation…
  10. 10. * Cognizant Strong digital leadership will shape the growth agenda. The role of the chief digital officer will become more and more pivotal; 70% of companies surveyed plan to have this role in place over the next two to three years. http://www.cognizant.com/InsightsWhitepapers/asia- rising-digital-driving-codex1403.pdf
  11. 11. http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf
  12. 12. http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf
  13. 13. NOT FOR REDISTRIBUTION Mini case studies Updated 2016-03-10
  14. 14. of customers want their bank to proactively recommend products and services that can help them meet their needs9 6x more expensive to aquire a new customer than to retain an existing one6 What Digital Does for Banking and Financial Services What Digital Does for Banking and Financial Services Customers now have options that go far beyond the branch to get their financial needs met. Customer analytics help you find ways to deliver more of what they’re looking for, moving from transactions to relationships. 1.Increases customer loyalty Improved revenues come from truly understanding your customer, then leveraging digital channels to provide personalized upsell and cross-sell offers at the right time and place. 2.Increases wallet share With more self-service, more mobile options, and more automation, you can make your customers happier while keeping operating costs down in both branches and at corporate headquarters. 3.Reduces operating costs 39%said improving the customer experience should be the highest strategic priority2 Only 37% of brands received good or excellent customer experience scores this year3 2-5% m arketshare gain is expected from early m oversin digital transform ation1 51% cited compliance as a distracting resource from improving the customer experience 7 68% Online bill pay customers are twice as profitable as the average customer4 2x 26%of companies have a well- developed strategy in place for improving the customer experience12 90%of customers trust recommendations from their friends or peer groups trust the company advertisements8 10% 48% of customers are interested in real-time and forward-looking spending analysis tools5 of banking processes are digitized11 20-40% Only $$ of customers will change banks for a better mobile experience10 49% 50%of retail bank clients may leave due to the quality of service13
  15. 15. 18 | Virgin | America
  16. 16. “We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.” — Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website
  17. 17. HOW DOES MAGNOLIA HELP?
  18. 18. Prioritize adaptability, flexibility & integration
  19. 19. Create a beautiful experience from stock parts
  20. 20. C O L L A B O R AT I O N C O N N E C T O R S C M S P E R S O N A L I S AT I O N A P P S U I T E M P L AT I N G CUSTOMER EXPERIENCE PLATFORM
  21. 21. CONNECTORS
  22. 22. NOT FOR REDISTRIBUTION Updated 2016-03-10 Unlimited integrationsBack office Customer DB Ecommerce Flight status Inventory control … Partner APIs Reward programs Hotel booking Car rental … Service APIs Analytics Payment processing Geolocation Social properties … CO N N E CTO R S Mobile ! WWW " App # Kiosk $ Magnolia. The easy-to-use platform CMS for enterprise-scale digital experience. Unlimited touchpoints ••• Multi-channel
  23. 23. 34 Magnolia
  24. 24. MIAMI MADRID BRÜN (CZ) SAIGON BASEL (HQ) Subsidiaries
  25. 25. Customers by region 74% EUROPE 15% NORTH AMERICA 2% SOUTH AMERICA 2% MIDDLE EAST 7% ASIA & PACIFIC
  26. 26. https://twitter.com/gokhan_mermer https://ch.linkedin.com/in/gokhanmermer

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