Overview of LinkedIn Features and Components for building a network

1. Using LinkedIn to Build Your
Network
Expand your network by leveraging social media for
business users

2. About LinkedIn DRAFT
•Launched in May 2003
•World’s largest professional network
•200 million members in over 200 countries
•Digital Resume
• High-ranking in search results
• 4.5 billion people searches in 2012
• Networking and job search
Page 2

3. Your Profile DRAFT
•Basic Information
•Job History
•Education
•Recent Photo
•Contact Information
•Headline
•Summary Paragraph
Page 3

4. Your Contacts DRAFT
•Those to whom your
are connected
•Categorization
available
Page 4

5. Your Groups DRAFT
•Common Interest
•Domain Interest
•Group
Discussions
•Recent Activity
•Influencers
Page 5

6. Your Group - Details DRAFT
• Discussions
specific to your
domain
•Links to Articles
•Community of
common interest
Page 6

7. Follow Companies DRAFT
• Follow companies of interest – news, events,
organizational changes
Page 7

8. Recommendations DRAFT
• Provide and request
recommendations from colleagues,
clients, etc
•Validates your skills and experience
•Community of common interest
Page 8

9. Endorsements DRAFT
• Under defined
Skills & Expertise
request an
endorsement
•Easier than
writing a full
recommendation
Page 9

10. Active on LinkedIn DRAFT
Here are a few ideas on how to be an active
LinkedIn member:
•Update your status at least three times a day on the actual
site itself, versus using third-party tools so that you have full
control over your message and increase engagement.
•Share and comment on the updates of your first-, second-
and third-degree connections at least once a day.
•Send an invitation to connect to at least one new person
per day.
•Start and/or participate in LinkedIn Group Discussions
three times a week.
•Answer questions on “LinkedIn Answers” three times a
week.
•Comment on profile updates from the companies you
follow on LinkedIn once a day.
Page 10