1. Business solution beta
By Godavari Adal

2. Table of contents
 Product description
 Market and competitors analysis
 Target positioning and main differential attribute
 Price strategy
 Distribution strategy
 Main media plan
 Specific action

3. Product description
 It gives a complete business solution to an
organization
 It is a software to work on a every project
 It scan paper and type automatically
 It has a hi-tech scanner which can also read any
kind of barcode
 If once scan program will also notify u when it is
actually sold from retail shop

4. Product description
 We just have to register a particular mail id in
work category after this if u got a mail from same
id program will read automatically and save that
particular work and notify when it should done
and it also notify about the deadline
 if u got a call from particular no and u don’t want
attend so you just have to categorized this in
various category like call back . Not IMP etc
then system will notify after some time u have this
call.

5. Market and competitors analysis
 This is a unique product and very useful also for
an every organization
 Because it reduces human effect, time
consumption ,less possibility to miss a single call
or task.
 So in market monopoly is there but not exactly
because there are some software like SAP this
are doing the same but there is more difference
between both of it.

6.  So if I am new to market first I will observe what
kind of marketing they were doing
 After it I will create my own marketing strategy
according to my product
 I will design a add for it for corporate world
according to there mentality

7. Target positioning and main
differential attribute
 First target to MNC’s and reputed organization
 After it multi branch organization
 And corporate park
 IT parks
 Warehousing org.
 logistics

8.  So the difference between the others and ours
 How it works
 What type of profit org. have after having this
 Create a need
 What is a need to buy this

9. Price strategy
 To enter in market companies are selling at low
cost
 But because it is unique concept and it will save
lots of manpower effort
 So companies will buy this @ any cost
 But now a days after launching any product IT
compnies are redy to copy so that’s why I cant
So expencive

10.  Then also original is original so I can keep my
price higher
 So after having discussion with the finance team
and production team I will decide the price for it

11. Distribution strategy
 Office should be near to industrial state
 Hard copy of software will be to consumer as CD
Disk
 Software engineer will go to the org. and install
the same as he will be well trained for it
 Directly from manufacturer to consumer no
middle channels.

12. Main media plan
 To advertise it
 companies meeting
 Conference
 Exhibitions
 Door to door
 Tele calling
 Mail
 Internet
 Director meet

13. Specific action
 Steps taken to promote it well
 Banners and standees in IT park reception
 Banners and standees in corporate park
reception
 a consumer who already purchased our system
we can book a movie hall for all his employees.
 Booklets and handbills on table