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Nestle Marketing strategy in india and forign
Nestle was founded in 1867 in Geneva,
                 Switzerland by Henri Nestle. Nestle's first
                 product was "Farine Lactee Nestle", an
                 infant cereal. In 1905, Nestle acquired the
Henri o nestle   Anglo-Swiss Condensed Milk Company.
                 Nestle's relationship with India started in
                 1912. It began trading as The Nestlé Anglo-
                 Swiss Condensed Milk Company (After
                 India's independence in 1947, the economic
                 policies of the Indian Government
                 emphasised the need for local production.
                 Nestlé responded to India's aspirations by
                 forming a company in India and set up its
                 first factory in 1961 at Moga, Punjab.
Nestlé India’s first production facility, set up in 1961 at
Moga (Punjab), was followed soon after by its second
plant, set up at Choladi (Tamil Nadu), in 1967.
Consequently, Nestlé India set up factories in
Nanjangud (Karnataka), in 1989, and Samalkha
(Haryana), in 1993. This was succeeded by the
commissioning of two more factories - at Ponda and
Bicholim, Goa, in 1995 and 1997 respectively. The
seventh factory was set up at Pantnagar,
Uttarakhand, in 2006.
The 8th Factory was set up at Tahliwal, Himachal
Pradesh, in 2012.
About Nestle

Nestlé India is a subsidiary of Nestlé . Switzerland.
  With seven factories and a large number of co-
  packers, Nestlé India is a vibrant Company that
  provides consumers in India with products of
  global standards and is committed to long-term
  sustainable growth and shareholder satisfaction.
  The Company insists on honesty, integrity and
  fairness in all aspects of its business and expects
  the same in its relationships. This has earned it the
  trust and respect of every strata of society that it
  comes in contact with and is acknowledged
  amongst India's 'Most Respected Companies' and
  amongst the 'Top Wealth Creators of India'.
PRODUCTS OF NESTLE

 Milk Products & Nutrition
  From shelf-stable solution
  to chilled dairy.
 Prepared Dishes & Cooking Aids
  Preparing well balanced meals is a snap with
  Nestlé.
 Beverages
  Drink to an active life with Nestlé Beverages.

 Chocolates & Confectionery
  Delighting the senses with a range of tastes and
  textures.
Milk Products & Nutrition
 NESTLÉ EVERYDAY Dairy Whitener
 NESTLÉ EVERYDAY Ghee
 NESTLÉ Milk
 NESTLÉ Slim Milk
 NESTLÉ NESVITA PRO-HEART MILK NESTLÉ Fresh 'n' Natural
    Dahi
   NESTLÉ Fresh 'n'
   Natural Slim Dahi NESTLÉ
   Jeera Raita
   NESTLÉ NESVITA Dahi
   NESTLÉ MILKMAID Fruit yoghurt
   NESTLÉ MILKMAID NESTLÉ NIDO
   NESTLÉ Dahi
Prepared Dishes & Cooking
Aids
MAGGI 2-MINUTE Noodles
MAGGI Vegetable Atta
 Noodles MAGGI CUPPA MANIA MAGGI
 Healthy Soups MAGGI Masala-ae-Magic
 MAGGI Sauces MAGGI Pichkoo MAGGI Pizza
 Mazza MAGGI MAGIC Cubes MAGGI Bhuna
 Masala MAGGI Coconut Milk Powder MAGGI
 Pazzta MAGGI Sanjeevni Cup Soup
Beverages

 NESCAFÉ CLASSIC NESCAFÉ SUNRISE
    Premium NESCAFÉ SUNRISE Special
    NESCAFÉ CAPPUCCINO
    NESTEA ICED TEA WITH GREEN TEA
    NESTEA
   ICED TEA
   NESTEA Instant Hot Tea Mixes
Chocolates & Confectionery

   NESTLÉ KIT KAT
   NESTLÉ KIT KAT CHUNKY
   NESTLÉ MUNCH
   NESTLÉ MUNCH POP CHOC
   NESTLÉ MILKYBAR
   NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE
   NESTLÉ Milk Chocolate POLO
   NESTLÉ Eclairs
   NESTLÉ MILKYBAR Eclairs
   NESTLÉ MILKYBAR Crispy Wafer
Headquarters in Gurgaon
The company is acknowledged as one of the leading
companies in the FMCG sector with “ Top rated wealth creators
of India”
  It is progressively evolving into
food,beverage,nutriton,health, wellness and touching lives of
people.
   Nestle India has strong brands like Maggi, Nescafe, Cerelac,
Lactogen, kit Kat polo, Milo and Polo.
  It has set up “café nescafe” and “coffee corners” in mini
metros.
   Nestle is leveraging the vast consumer base in India.
   There has been continuous focus on values.
Helps reinforce the message and
               the recognition of the brand
                                                        The little stroke above
                                                        the letter E suddenly
The words “NESTLE”               N’s stroke covers      makes the word café
combines with the sense          all the rest of the    be seen as one
of fun and warmth of a           letters to create      separate word
“CAFÉ”                           unity




 White on a contrast                   Letter style is strong and bold
 background color which can be         representing the strength of its quality
 slightly altered to suit the          Also implies sophistication of its taste
 packaging of any product              through the use of Serif font.
Care
Tag line

 Argentina:”Change the day start within”
 Germany: Give yourself a break”
 United state: “The smart choice”
 India:”good food good life”
strategy

 Nescafe employs a “think globally ,act
  locally” strategy nescafe coffee is marketed
  as global brand even through advertisement
  messages and product formulation very to
  suit cultural .
 Nestle uses the most suitable language for
  advertising in different countries .
 Nestlé is the biggest food company in
 the world, with a market capitalisation
 of roughly 191 billion Swiss francs, which
 is more than 200 billion U.S. dollars.
 In 2011, consolidated sales were 107.6
 billion and net profit was 10.43 billion
SWOT Analysis of Nestle

 Strength :-
 BRAND IMAGE
 Marketing strategies established by the
  company are innovative and lure
 customers.
 Financial, marketing and sales strategies are
  formulated by gauging the Periodic research
  carried out to judge market trends.
 Weaknesses :-
 ·  The target market of Nestle MilkPak is
  upper middle and high class because lower
  middle and poor class cannot afford to buy
  UHT milk due to its premium price.
 ·     It is a main weakness of MilkPak that
  there are different companies of milk but the
  name of nestle MilkPak is always stand in the
  last because of low advertising and
  marketing.
Opportunities :-

 To expand the cold dairy products range, Nestlé
  fruit yogurt is the latest addition to this group.
 The cold dairy market offers many opportunities
  for the company which can capitalize these
  products by banking on its superior quality milk.
 The coffee brand also offers many opportunities
  for the company to expand by tuning the taste of
  the masses towards coffee.
 Credit policy can be adopted to increase sales
 Threats :-
 ·    Price fluctuations due to rupee devaluation
  as raw material are imported. The uncertainty of
  economic conditions poses a great threat as the
  major funds invested in the country come from
  outside India.
 ·    The present economic crisis in the world, led
  to the withdrawal of foreign management from
  the company and the investment has come to a
  halt.
 Effect of Seasonality’s upon sales.
Nestle marketing  stratagy

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Nestle marketing stratagy

  • 1. Nestle Marketing strategy in india and forign
  • 2. Nestle was founded in 1867 in Geneva, Switzerland by Henri Nestle. Nestle's first product was "Farine Lactee Nestle", an infant cereal. In 1905, Nestle acquired the Henri o nestle Anglo-Swiss Condensed Milk Company. Nestle's relationship with India started in 1912. It began trading as The Nestlé Anglo- Swiss Condensed Milk Company (After India's independence in 1947, the economic policies of the Indian Government emphasised the need for local production. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab.
  • 3. Nestlé India’s first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006. The 8th Factory was set up at Tahliwal, Himachal Pradesh, in 2012.
  • 4. About Nestle Nestlé India is a subsidiary of Nestlé . Switzerland. With seven factories and a large number of co- packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.
  • 5. PRODUCTS OF NESTLE  Milk Products & Nutrition From shelf-stable solution to chilled dairy.  Prepared Dishes & Cooking Aids Preparing well balanced meals is a snap with Nestlé.  Beverages Drink to an active life with Nestlé Beverages.  Chocolates & Confectionery Delighting the senses with a range of tastes and textures.
  • 6. Milk Products & Nutrition  NESTLÉ EVERYDAY Dairy Whitener  NESTLÉ EVERYDAY Ghee  NESTLÉ Milk  NESTLÉ Slim Milk  NESTLÉ NESVITA PRO-HEART MILK NESTLÉ Fresh 'n' Natural Dahi  NESTLÉ Fresh 'n'  Natural Slim Dahi NESTLÉ  Jeera Raita  NESTLÉ NESVITA Dahi  NESTLÉ MILKMAID Fruit yoghurt  NESTLÉ MILKMAID NESTLÉ NIDO  NESTLÉ Dahi
  • 7. Prepared Dishes & Cooking Aids MAGGI 2-MINUTE Noodles MAGGI Vegetable Atta Noodles MAGGI CUPPA MANIA MAGGI Healthy Soups MAGGI Masala-ae-Magic MAGGI Sauces MAGGI Pichkoo MAGGI Pizza Mazza MAGGI MAGIC Cubes MAGGI Bhuna Masala MAGGI Coconut Milk Powder MAGGI Pazzta MAGGI Sanjeevni Cup Soup
  • 8. Beverages  NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special  NESCAFÉ CAPPUCCINO  NESTEA ICED TEA WITH GREEN TEA NESTEA  ICED TEA  NESTEA Instant Hot Tea Mixes
  • 9. Chocolates & Confectionery  NESTLÉ KIT KAT  NESTLÉ KIT KAT CHUNKY  NESTLÉ MUNCH  NESTLÉ MUNCH POP CHOC  NESTLÉ MILKYBAR  NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE  NESTLÉ Milk Chocolate POLO  NESTLÉ Eclairs  NESTLÉ MILKYBAR Eclairs  NESTLÉ MILKYBAR Crispy Wafer
  • 11. The company is acknowledged as one of the leading companies in the FMCG sector with “ Top rated wealth creators of India” It is progressively evolving into food,beverage,nutriton,health, wellness and touching lives of people. Nestle India has strong brands like Maggi, Nescafe, Cerelac, Lactogen, kit Kat polo, Milo and Polo. It has set up “café nescafe” and “coffee corners” in mini metros. Nestle is leveraging the vast consumer base in India. There has been continuous focus on values.
  • 12. Helps reinforce the message and the recognition of the brand The little stroke above the letter E suddenly The words “NESTLE” N’s stroke covers makes the word café combines with the sense all the rest of the be seen as one of fun and warmth of a letters to create separate word “CAFÉ” unity White on a contrast Letter style is strong and bold background color which can be representing the strength of its quality slightly altered to suit the Also implies sophistication of its taste packaging of any product through the use of Serif font.
  • 13. Care
  • 14. Tag line  Argentina:”Change the day start within”  Germany: Give yourself a break”  United state: “The smart choice”  India:”good food good life”
  • 15. strategy  Nescafe employs a “think globally ,act locally” strategy nescafe coffee is marketed as global brand even through advertisement messages and product formulation very to suit cultural .  Nestle uses the most suitable language for advertising in different countries .
  • 16.  Nestlé is the biggest food company in the world, with a market capitalisation of roughly 191 billion Swiss francs, which is more than 200 billion U.S. dollars. In 2011, consolidated sales were 107.6 billion and net profit was 10.43 billion
  • 17. SWOT Analysis of Nestle  Strength :-  BRAND IMAGE  Marketing strategies established by the company are innovative and lure  customers.  Financial, marketing and sales strategies are formulated by gauging the Periodic research carried out to judge market trends.
  • 18.  Weaknesses :-  · The target market of Nestle MilkPak is upper middle and high class because lower middle and poor class cannot afford to buy UHT milk due to its premium price.  · It is a main weakness of MilkPak that there are different companies of milk but the name of nestle MilkPak is always stand in the last because of low advertising and marketing.
  • 19. Opportunities :-  To expand the cold dairy products range, Nestlé fruit yogurt is the latest addition to this group.  The cold dairy market offers many opportunities for the company which can capitalize these products by banking on its superior quality milk.  The coffee brand also offers many opportunities for the company to expand by tuning the taste of the masses towards coffee.  Credit policy can be adopted to increase sales
  • 20.  Threats :-  · Price fluctuations due to rupee devaluation as raw material are imported. The uncertainty of economic conditions poses a great threat as the major funds invested in the country come from outside India.  · The present economic crisis in the world, led to the withdrawal of foreign management from the company and the investment has come to a halt.  Effect of Seasonality’s upon sales.