Social media marketing is simple - it's about being a great friend. In this presentation I cite 7 characteristics a great friend has that are applicable on how you behave online as brand.

1. 7 STRATEGIES TO BUILD AN
ONLINE COMMUNITY
Olivier Goetgeluck | 13.11.2012 | Vrije Universiteit Brussel

2. This Is What We Do

3. And This Is How We Reach People

4. OUR PHILOSOPHY
Social Media Marketing is about
being a great friend

5. “People will do anything
for those who encourage
their dreams, justify their
failures, allay their fears,
confirm their suspicions
and help them throw rocks
at their enemies.”
- Blair Warren,
One Minute Persuasion
“Most of us have two
lifes. The life we live, and
the unlived life within us.
Between the two stands
resistance.”
- Steven Pressfield,
The War of Art

6. PERMISSION
vs.
INTERRUPTION
“Permission Marketing
cuts through the
clutter and allows a
marketer to speak to
prospects as friends,
not strangers.”
- Seth Godin,
Permission Marketing

7. #1 Help
them re
their go ach
als
“The secret of promotion
in the age of social media
isn't to promote
yourself. It's to promote
others. Success comes
when your success
depends on the success
of your customers, your
end-users, and when you
spend more of your time
thinking about them than
about yourself.”
- Tim O’Reilly,
It’s Not About You:
The Truth Of Social
Media Marketing

8. #1 Help
them re
their go ach
als
“The secret of promotion
in the age of social media
isn't to promote
yourself. It's to promote
others. Success comes
when your success
depends on the success
of your customers, your
end-users, and when you
spend more of your time
thinking about them than
about yourself.”
- Tim O’Reilly,
It’s Not About You:
The Truth Of Social
Media Marketing

9. #2 They
Heroes. Are The
Not You
!
“More than 1 out of 3
youngsters uses brands to feel
unique.”
- Joeri Van den Bergh,
How Cool Brands Stay Hot

13. #3 Li
sten
To Th
em!
“Your job AS A MARKETER is to figure
out what your prospects’
worldview and fears and beliefs
are.”
- Seth Godin,
Why Lie?

14. #3 Li
sten
To Th
em!

15. #3 Li
sten
To Th
em!

16. #4 M
ake It
Inter In Th
est T eir
“Ask yourself continually: Your o Be
how can I make my customer Frien
feel important to ME, to US? d
How can I make him feel he's
our NUMBER #1.”
- Ryan Holiday, Director Of
Marketing American Apparel
“Permission marketers make
every single interaction
selfish for the consumer.
“What’s in it for me?” is
the question that must be
answered at every step.”
- Seth Godin,
Permission Marketing

18. #4 M
ake It
Inter In Th
est T eir
Your o Be
Frien
d

19. #4 M
ake It
Inter In Th
est T eir
Your o Be
Frien
d

20. #5 H
Conv ave A
Ever ersatio
y On n
A Wh ce In
ile
“The Internet is enabling conversations
among human beings that were simply
not possible in the era of mass media.”
- The Cluetrain Manifesto

21. #5 H
Conv ave A
Ever ersatio
y On n
& mak A Wh ce In
oth
e it ea ile
ers to sy
for
join i
n

22. #5 H
Conv ave A
Ever ersatio
y On n
& mak A Wh ce In
oth
e it ea ile
ers to sy
for
join i
n

23. #6 B
Abou e Trans
t Wh pare
No S at You nt
ecre Do,
ts!
“Your job then is to build the next great
thing, but to care enough to tell the
best story you can tell about it too.”
- Bernadette Jiwa, The Story of Telling

24. #6 B
Abou e Trans
t Wh pare
No S at You nt
ecre Do,
ts!

25. #7 E
arn
Their
Trus
t
"The most fundamental constraint
is limited time."
- Gary Becker,
Nobel Prize Economic Sciences

26. “Nobody owes you their
attention. Not your audience.
Not a person you happened to
call or email.
Let go of your ego entirely.
Think of everything from their
point of view. Be their dream
come true. Do what they really
want.”
- Derek Sivers,
Founder Of CD Baby

27. We Are
ELITE ATHLETES