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case study - Tom has a business
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case study - Tom has a business
1.
Tom has a
business He sells fish & chips.
2.
Debbie likes Tom’s
food. Peter does not like Tom’s food. They both post to Twitter & Facebook!
3.
Some friends stay
away from Tom’s restaurant. Some strangers who did not know Peter or Tom stayed away too.
4.
What to do?
Tom Tom tries to Twitter & Facebook. His cooking suffered. His customers noticed. They stayed away.
5.
What else to
do? Outsource to motleyzu. motleyzu
6.
motleyzu Listen
to market. Reach out to market.
7.
Upsize customer base.
motleyzu
8.
9.
reach to his
customers
10.
Editor's Notes
This is Tom. Tom as a business. He sells fish and chips.