A beginners search engine optimization guide that's focused for real estate agents. The presentation was delivered to the Keller Williams Realty, Inc office in Marysville Washington. Feel free to download the presentation if you're interested in using it. Some of the links are not working :( http://www.barnettassociates.net/

1. SEARCH ENGINE
OPTIMIZATION
Getting Started
February 5, 2013
Presentation by Snohomish County Real Estate © 2013

2. Presentation by Snohomish County Real Estate © 2013

3. WHAT IS SEO?
Acronym: Search Engine Optimization
“Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web
page in a search engine's "natural" or un-paid
("organic") search results.” - Wikipedia
Presentation by Snohomish County Real Estate © 2013

4. Why is SEO Important?
The more visitors a website receives the
more chances are to convert to a sale.
Leads = $$$$
Presentation by Snohomish County Real Estate © 2013

5. Getting Started w/ Search Engine
Optimization
• Have to have at least a website, or blog, or
Facebook page, or Twitter account.
• Where do I get those?
– Free Website: http://wordpress.com
– Facebook:
http://www.facebook.com/pages/create.php
– Twitter: http://twitter.com/signup
Presentation by Snohomish County Real Estate © 2013

6. Wordpress.com
• Free network that allows people to create free blogs
(blogs can be used as websites).
• Goto http://www.wordpress.com and sign up
• Publish Relevant Information you wish to rank for.
• Examples:
– http://snohomishcountyrealestateguide.wordpress.com/
(rarely used)
– http://thehamptons.wordpress.com/ (rarely used)
Presentation by Snohomish County Real Estate © 2013

7. Facebook Fan Pages
• Fan pages are way to connect socially to
consumers while be able to rank in the search
engines.
• Create a Page
• Use Keywords in Title
• Post relevant information
• Post engaging content and information
Presentation by Snohomish County Real Estate © 2013

8. Twitter Accounts
• A way to share the useful information you
just published.
• Creates a “back link” to your content
• Ability to connect with other professional
who may share your content.
• Builds buzz around your content.
Presentation by Snohomish County Real Estate © 2013

9. HUGE: Back Links
• A link from website “A” to website “B”
• Each link is a vote for your website
• The more votes – links – the better chance will
appear higher in the search results.
• Example:
http://www.realestate.com/advice/whats-happening-in
Presentation by Snohomish County Real Estate © 2013

10. Additional SEO Strategies
• Meta Titles, Descriptions, Keywords
• Meta Matches on Page Content
• Google Places Profile
• Google Plus Profile & Authorship
• YouTube Channel Profile
Presentation by Snohomish County Real Estate © 2013

11. SEO Don’ts
• Keyword Stuffing
– Excessive Keywords On-page Copy
• Link Bombing
• Cloaking
• Duplicate Content/Websites
• Doorway Pages
• False Reporting of Competitors
• Just WRONG
Presentation by Snohomish County Real Estate © 2013

12. SEO Resources
• SearchEngineLand.com
• SearchEngineJournal.com
• SERoundTable.com
• GeekEstateBlog.com
• Mashable.com
• BarryHurd.com
• YouTube.com (for tutorials)
Presentation by Snohomish County Real Estate © 2013

13. Have Questions?
Get Answers!
Presentation by Snohomish County Real Estate © 2013