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Pitch Deck for Startup We Had to Kill

Kinly was a safe, private social network for families. Find out why we had to kill it. >Link to come

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Pitch Deck for Startup We Had to Kill

  1. 1. Your Kin. Connected.
  2. 2. 2 Kinly is everything Facebook isn't. 
 It's intimate, private, and purposeful. 
 Kinly helps families feel connected and 
 stay organized. Period. All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  3. 3. 3 30 person staff of top digital talent • Business strategy and innovation, user experience and design, web and mobile development, digital marketing. FOUNDED IN 2008 THE TEAM All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  4. 4. 4 GOKART INVENTED GOKART PARTNER • Disruptive peer to peer education platform • Now in use at more than 7,000 school districts and universities • Top honors for ed-tech innovation in 2011 • Acquired by Capella Education Company in 2011 • Disruptive news curation model • Minnesota centric model with over 400k monthly users • Two successful funding rounds • SPJ top honors, four years running VENTURE ACCOMPLISHMENTS All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  5. 5. 5 Why is it easier to connect with my 
 493 Facebook “friends” than do so 
 with my immediate family? All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC PROBLEM
  6. 6. SOLUTION A safe, private, family-only network where you can communicate, share, and manage your family. 6 MOBILE Busy families on the go. PRIVATE Your family. Only. SAFE Know what’s happening. All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  7. 7. MICRO NETWORK TRENDS “The trend towards micro social networking is growing.....offering users smaller communities and more private ways to connect with each other outside of the reaches of Facebook’s enormity.” 
 
 “By 2016, 70M families will keep tabs on each other with GPS.” 7 - Tech Crunch - Gigaom All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  8. 8. MARKET SIZE 8 114M Total US households with 2+ people Households 36M US households with children 
 under 18 living at home With Children http://www.census.gov/population/projections/nation/hh-fam/table1n.txt, http://www.engadget.com/2012/03/03/smartphones-spread-out-pew-says-46-percent-of-us-adults-now-own/ 17M US households with children 
 under 18 and smartphones Smartphones All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  9. 9. 9 THE PRODUCT • Your family timeline. • A shared family photo album. • Know where your family is, always. • Family info, when you need it. All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  10. 10. 10 THE PRODUCT All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC • Your family timeline. • A shared family photo album. • Know where your family is, always. • Family info, when you need it.
  11. 11. 11 THE PRODUCT All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC • Your family timeline. • A shared family photo album. • Know where your family is, always. • Family info, when you need it.
  12. 12. 12 THE PRODUCT All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC • Your family timeline. • A shared family photo album. • Know where your family is, always. • Family info, when you need it.
  13. 13. 13 THE PRODUCT All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC • Your family timeline. • A shared family photo album. • Know where your family is, always. • Family info, when you need it.
  14. 14. WHAT WE’VE LEARNED Beta platform launched in June of 2013. Thousands of beta users with much higher than average engagement rates across the platform. 14 All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  15. 15. WHAT WE’VE LEARNED 15 All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC Winning Features: • Shared photo album 
 - “Kinly is never leaving my phone” • Private network 
 - “My kids are actually being kids.” 
 - “I feel more connected with my spouse everyday.” • Check in 
 - “I love seeing where my kids are, without having to bug them.”
  16. 16. WHAT WE’VE LEARNED 16 All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC Known Next Steps: • Android build / release • Multiple (shared) families - perfect for split families • Improved photo album
  17. 17. COMPETITION 17 Social Save the Mom Kidfolio Fambit Family Story Live Family Cozi Planiclik Mind My Family Life 360 Family Locator Family GPS Tracker Pro Sprint Family Locator Life 360 Family Messenger My Medical Info ICE My Medical Health n Family Family Medical History Emergency Info 4Family Family Organizer FamilyConnect Family for Facebook AboutOne Medical (emergency) Location Organization All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  18. 18. COMPETITIVE ADVANTAGES 18 TEAM Proven history in building
 and growing businesses. Marketing Digital acquisition marketing expertise. MARKETING Memorable. DESIGN & BRAND All development efforts focused on mobile platforms. MOBILE ONLY Private product focused on a niche market. FAMILY FOCUSED Simple and immediate family utility. EASE OF USE All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  19. 19. MICRO NETWORKING FINANCING TRENDS 19 • $2.5M Angel - 11/1/10 • $8.65M Series A - 2/1/11
 (turned down $100m acquisition from Google) • $30M Series B - 4/16/12 • 600,000 family members • $20.6M funding • Partnered with Gannet • $100k Seed - 5/11 • $3.1M Series A - 12/11
 • 18M Users • $4.85M funding • Partnered with Google All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  20. 20. CURRENT STATE STATUS • To date, GoKart Labs has invented, designed, built, and launched Kinly for iOS. • Brand development • Trademark and IP protection • iOS application development • Beta launch and in-market test SEEKING STRATEGIC PARTNER • Financial • Mass distribution network of families. 20 All content in this presentation is proprietary and confidential. © 2013, GoKart Labs LLC
  21. 21. THANK YOU! 21
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Kinly was a safe, private social network for families. Find out why we had to kill it. >Link to come

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