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Goldbach Audience Austria | Goldbach Video Network | Platform-Ads

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Fernsehwerbung wird digital und interaktiv: dank Platform-Ads auf Smart-TV

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Goldbach Audience Austria | Goldbach Video Network | Platform-Ads

  1. 1. © 2014 Goldbach Audience Austria GmbH 1 11-2014 Platform-Ads | Fernsehwerbung wird digital und interaktiv
  2. 2. © 2014 Goldbach Audience Austria GmbH 2 Quelle: TOMORROW FOCUS Media und Goldbach Audience | Smart-TV Effects 2014-II, AT n=1.641. Smart-TV’s sind am Vormarsch 58,5% der Nicht-Besitzer planen in den nächsten 12 Monaten den Kauf eines Smart-TV‘s 48,6% der Besitzer nutzen das Internet mit ihrem Smart-TV mindestens mehrmals pro Woche TV Besitzer 95,6% Smart-TV Besitzer 33,3% Smart-TV Internet-Nutzer 37,5% Smart-TV App-Nutzer 54,0%
  3. 3. © 2014 Goldbach Audience Austria GmbH 3 Quelle: TOMORROW FOCUS Media und Goldbach Audience | Smart-TV Effects 2014-II, AT n=1.641. Der typische aktive Smart-TV User… 69% gehören zur Gruppe der Early Adopters Eine attraktive Zielgruppe 74% sind berufstätig 50% sind zwischen 20 und 39 Jahre alt 35% verfügen über ein HH-Nettoein- kommen von über 3.000 EUR 63% haben Matura oder einen Hochschulabschluss 67% sind Männer
  4. 4. © 2014 Goldbach Audience Austria GmbH 4 Smart-TV Platform-Ad | Platzierung Philips LG
  5. 5. © 2014 Goldbach Audience Austria GmbH 5 Smart-TV Platform-Ad | Platzierung Philips LG
  6. 6. © 2014 Goldbach Audience Austria GmbH 6 Smart-TV Platform-Ad | Platzierung Philips LG Samsung
  7. 7. © 2014 Goldbach Audience Austria GmbH 7 Smart-TV Platform-Ad | Platzierung Philips LG Samsung Philips
  8. 8. © 2014 Goldbach Audience Austria GmbH 8 Smart-TV Platform-Ad | Werbemöglichkeiten Klickbares Platform-Ad
  9. 9. © 2014 Goldbach Audience Austria GmbH 9 Smart-TV Platform-Ad | Werbemöglichkeiten Klickbares Platform-Ad Click to Video  Fullscreen Video
  10. 10. © 2014 Goldbach Audience Austria GmbH 10 Smart-TV Platform-Ad | Werbemöglichkeiten Klickbares Platform-Ad Click to Video  Fullscreen Video Click to App  Fullscreen Brand Application
  11. 11. © 2014 Goldbach Audience Austria GmbH 11 Smart-TV Platform-Ad | Werbemöglichkeiten Klickbares Platform-Ad Click to Video  Fullscreen Video Click to App  Fullscreen Brand Application Click to Microsite  Fullscreen Website/ Microsite (TV optimiert)
  12. 12. © 2014 Goldbach Audience Austria GmbH 12 Smart-TV Platform-Ad | Werbemöglichkeiten Klickbares Platform-Ad Click to Image  Fullscreen Ad Image Click to Video  Fullscreen Video Click to App  Fullscreen Brand Application Click to Microsite  Fullscreen Website/ Microsite (TV optimiert)
  13. 13. © 2014 Goldbach Audience Austria GmbH 13 Was bedeutet das für Ihre Kampagne? Fernsehwerbung wird digital Großformatige, exklusiv platzierte Werbemittel im sofort sichtbaren Bereich Hohe Aufmerksamkeit durch On-Demand- Nutzung Zugang zu einer neuen, attraktiven Nutzerschaft Zusätzliche, relevante Reichweite auf den führenden Smart TV-Plattformen
  14. 14. © 2014 Goldbach Audience Austria GmbH 14 Reichweite Reichweite Run of Network pro Monat. Alle Preise exkl. USt. und Agenturprovision, weitere Rabatte können nicht kumuliert werden. Smart-TV Platform-Ad | Unser Angebot Ad Views Unique Clients 4.400.000 310.000 Unser Angebot EUR 5.775,00 150.000 Ad Views Platform-Ads Brutto-Mediawert: EUR 8.250,00 Inklusive Werbemittelproduktion Erstellung aller Platform-Ads Bildformate
  15. 15. © 2014 Goldbach Audience Austria GmbH 15 In Zusammenarbeit mit Platform-Ad Cases Nespresso | Click 2 Video Warner Bros. «Pacific Rim» | Click 2 Video Canon | Click 2 Video Chloé | Click 2 Video, Click 2 Microsite Vodafone | Click 2 Video Audi | Click 2 Video
  16. 16. © 2014 Goldbach Audience Austria GmbH 19 GOLDBACH AUDIENCE Austria GmbH Laimgrubengasse 14 1060 Wien www.goldbachaudience.at Alle Infos aus einer Hand: online.austriamediatool.at

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