Enterprise mobility is one of the most exciting opportunities within the workplace these days because of all the change management opportunities it provides organizations. There is a real paradigm shift occurring in terms of how organizations are looking at their business processes and how they can change – really CHANGE – them with mobile enterprise applications. This 3 part series will guide you and your enterprise through: 1. Developing an actionable mobile enterprise application strategy 2. Creating a mobile enterprise application business case 3. Choosing the right Mobile Enterprise Application Platform (MEAP) partner

1. The essential guide to becoming an
Part 1:
Developing an actionable
mobile enterprise application
strategy

2. The essential guide to becoming an enterprise app rock star (Part 1)
2
Introduction
Enterprise mobility is one of the most exciting opportunities within
the workplace these days because of all the change management
opportunities it provides organizations. There is a real paradigm shift
occurring in terms of how organizations are looking at their business
processes and how they can change – really CHANGE – them with
mobile enterprise applications.
This 3 part series will guide you and your enterprise through:
1. Developing an actionable mobile enterprise application
strategy
2. Creating a mobile enterprise application business case
3. Choosing the right Mobile Enterprise Application Platform
(MEAP) partner Source: Symantec 2012
of businesses are
making line-of-business
apps accessible from
mobile devices
Over
Half

3. The essential guide to becoming an enterprise app rock star (Part 1)
3
Developing an actionable mobile
enterprise application strategy
Most businesses need an execution plan and roadmap for mobile enterprise application
rather than a strategy. Too many companies spend months and months developing
strategies and usually come up with a plan that simply justifies what they wanted to do in
the first place. That is why we have developed the fast track process for mobile enterprise
application strategy.
The process consists of 5 simple steps that almost every company could deliver in
about 4 weeks:
1. Evaluate how your company and employees use mobile devices and applications
today
2. Benchmark competitors and companies in adjacent industries
3. Interview key stakeholders and identify use cases where mobile can transform your
business
4. Prioritise the use cases based on opportunity size, complexity, cost and
commonality
5. Analyse use cases and determine which processes should be centralized across
the business
We will explore each one of the deliverables here to get you started with an actionable fast
track mobile enterprise application strategy.

4. The essential guide to becoming an enterprise app rock star (Part 1)
4
Evaluate how your company and
employees use mobile today
Whether it’s accessing and sharing files, synchronising calendars, managing tasks or
presenting to customer off iPads - most companies are in for a big surprise when they realise
how much their company already uses mobile applications.
This exercise brings to life many opportunities and challenges. The upside is that the
employees are already mobile application savvy and the downside is that there is no or little
control of company data and devices.
This leads you to the first two activities of your mobile enterprise application
strategy:
1. Implement a mobile device management platform (MDM) and mobile application
management platform (MAM) if you don’t have one or upgrade it if it doesn’t tackle
your newly discovered security challenges.
2. Consider quick wins for securing and consolidating existing enterprise apps used by
the employees, such as a document repository managed by the company rather than
employees (Box, Dropbox, SharePoint, etc), professional accounts for notes and task
management (Evernote, DoIt.IM), contact sync and backup services.
1
How are your employees
using apps today?
half
of employees use tablets for both business and
personal
of employers expect to invest in an MDM solution
this year
of Info workers use three or more devices
Source: Symantec 2012

5. The essential guide to becoming an enterprise app rock star (Part 1)
5
Benchmark competitors and
companies in adjacent industries
This could be challenging for enterprise apps since enterprise apps are usually not available
on the app stores. Thankfully most companies and vendors like talking about what they do
and therefore a lot of information is available online:
• Search for initiatives online by competitors
• Look for market research on enterprise apps in your industry
• Check out case studies in your industry by the major vendors
• Identify companies from adjacent industries and see what they are
doing
Benchmarking is the best way to inspire and get buy-in from management (especially when
they are skeptical about deploying apps), but the most valuable information for your strategy
is identifying the “working knowledge” from other companies:
1. Strategic success: By learning from the failures of others (and their own prior
failures), marketers may learn how to succeed in future.
2. Strategic failures: An application fails when it does not meet the objectives that
were established before its release.
2
How have others
succeeded or failed?

6. The essential guide to becoming an enterprise app rock star (Part 1)
6
Interview key stakeholders and
identify use cases where mobile
can transform your business
The best way of understanding the business needs is to ask the people that can most benefit
from mobility services. Ask C-level executives, secretaries, warehouse employees and IT
support staff to answer the following:
As an [actor] I want [action] so that [achievement].
This use case model is an excellent tool to communicate with users and stakeholders about
mobile services in a language they can understand and set you up for the next two actions of
your enterprise mobility strategy:
1. Break down a system into manageable pieces.
2. Begin to define the functional requirements.
“The hardest single part of building a software system is
deciding precisely what to build.” - Fred Brooks
3
What use cases can
transform our business?
transformative
no way
useful
nice
to have

7. The essential guide to becoming an enterprise app rock star (Part 1)
7
Prioritise the use cases based on
opportunity size, complexity, cost
and commonality
Using the methods above companies easily identify 100s of potential use cases where
enterprise mobility services can improve process and help their employees day-to-day work.
The challenge now is to focus on the ones that will have the biggest impact and a few quick
wins. Take all the use cases and rank them from 1 to 10 across the following:
• Opportunity size: How much could it cut costs, improve productivity or increase
revenue? (Where a 10 means it is a big opportunity)
• Complexity: How difficult or simple is the implementation? (Where a 10 means it is
an easy implementation)
• Cost: How much is this puppy going to cost you? (Where a 10 means it is a low
cost)
• Commonality: Is the use case applicable across multiple lines of business? (Where
a 10 means it is applicable across the entire business)
Calculate and...
1. Identify the top scoring use cases as well as a few quick wins to focus on.
2. Develop a roadmap for the next 12-18 months (Expect it to change over time as
you’ll be learning from the initial development and user feedback).
4
What will have the biggest
impact?
Check
Mate

8. The essential guide to becoming an enterprise app rock star (Part 1)
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Analyse common needs across the
business
Most businesses have multiple business units (Sales, Marketing, Field workers, HR, Finance,
IT, etc) with different mobility needs, but this does not mean that you will not find synergies.
Any company planning to deploy more than 3 enterprise apps should consider a Mobile
Enterprise Application Platform (MEAP) as part of the strategy to share technology, minimize
time to market and cut development overhead across business units.
Use the results from the use case prioritisation exercise in Step 4 (“Commonality”):
1. Identify what use cases, if any, would make sense to provide centrally in the
organization and start mapping out the requirements.
2. Set aside budget for a MEAP which centralises global functionality, but allows
individual business units the freedom to develop their own apps (more on MEAP in
Series 3).
5
What use cases should
we provide centrally?

9. The essential guide to becoming an enterprise app rock star (Part 1)
9
Conclusion
Now that you have a mobile enterprise application strategy based
on REAL business needs, it’s time to get buy-in and convince
stakeholders to spend adequate amount of money to succeed with
execution.
For more information on how to become an enterprise app rock star,
stay tuned for Part 2 and Part 3 of the series:
• Part 2: Creating a mobile enterprise application business case
• Part 3: Choosing the right Mobile Enterprise Application
Platform (MEAP) partner
Can’t wait? Contact us and we will send it via email.