The document discusses using mobile marketing to promote nightlife businesses. It provides statistics on mobile device ownership and usage. It recommends using text messages to send customers information about special offers, events and discounts in order to build a customer database and drive engagement. An example is given of a nightclub promoting itself and events via text messages. A case study shows how furniture company Ashley Furniture significantly increased revenues through a secret sale promoted using SMS messages compared to email.

1. Nightlife Mobile Marketing Your Audience Lives on Mobile Devices. Your Marketing Can Too.

2. Mobile Tag Opt-in Demo

5. Nightlife - On the Mobile Web The mobile screen is tiny compared to PC monitors, plus mobile users expect a different style of info and mobile-friendly navigation Live Demo: Text “ havana 2nite” to 77950 Your mobile-friendly web pages http://nightlifeexample.info Clicking the link in the text message will bring you to... Text messaging and mobile-friendly web pages work together to extend the effectiveness of your advertising

6. Optimized for Web and Mobile Search Web & Mobile Search Engines PC Landing Page Mobile Landing Page Even if you aren't actively conducting mobile marketing, people are trying to get to your web site via their mobile phones.