Information about our public affairs division, our strategy and the type of services we offer in the lobby area and public affairs.

1. Public affairs and lobbying
Civil society in motion

2. Public affairs and lobbying | Strategy
Alliances and relationships with governments and parliaments are strategic. Ci il society
Alli d l ti hi ith t d li t t t i Civil i t
and governments benefit from these alliances. Make the relationship work well on both
sides depend on different factors:
o Good knowledge of the Public Sector
o Political reality knowledge (opportunity analysis)
o Political, social and economic context knowledge (g
g (general interest analysis)
y )
o Knowledge of main actors and how can we influence them
o Negotiation and a win-win sustained approach (…)

3. Public affairs and lobbying | Empathy and negotiation
What s
What´s the main reason for establishing a dialogue with Government and Public Sector?
o The politician is a professional of politics; he needs «experts» to rule a sector
o There is no sector or activity out of the scope of rules and political impact
o The Spanish regional state multiplies the complexity of this phenomenon and the need of a
dialogue
o Spain is a highly regulated country with a deep ruling specialization
o We are living a reality more and more interdependent that demands ongoing relationships

4. Public affairs and lobbying | Spain, Brussels,…
o RGA / rosa gómez-acebo i an i t
ó b is integrall
communication consultancy
o The consultancy has a Public Affairs and
Lobby division strengthen globally trough
strategic alliances with
Waggener Edstrom and Omniconsul PT.

5. what we can do for you | services
SUPPORT
OPPORTUNITIES
ALLIANCES
C S
Analysis

6. Consulting| The diagnosis
o Concern analysis
o Opinion climate analysis around a specific issue.
issue
o Political/parliamentary opportunity analysis
o Issues (general interest?) Identification
o Strategy definition for each issue:
o Scope (supranational, national, regional…)
o Public map definition:
o Who´s deciding? – How can I reach him/her
o Who´s influencing? – How can I reach him/her
o Who has interest similar to mine
o Definition of a schedule for action
ANALYSIS

7. Alliances | The unity and the strength
o Building alliances
o Definition of the Company role inside the alliance
o Main actors attraction
o Leadership in coalition p
p positioning:
g
o Definition and purpose of a joint strategy
o Creation of shared basic contents ( media,…)
ALLIANCES
ANALYSIS

8. Opportunities | with open eyes
o Identification of political/parliamentary opportunities
o Issues Monitoring
o Anticipation of EU, national and regional agendas
OPPORTUNITIES
ALLIANCES
ANALYSIS

9. Support | a continuos reinforcement
o Documentary support improvement (legal, economic,…)
o Contacts and meetings management
o Political documents adaptation
o Speechwriting
o Training for negotiation, public speaking….
SUPPORT
OPPORTUNITIES
ALLIANCES
ANALYSIS

10. An what else? | the interdependence
o Support in th media when it´
S t i the di h it´s
necessary. RGA has a professional
team specialized in media relationships
supporting the lobbying strategy.
o … We are living in a world straddling
the traditional and the on line realities.
Knowing the rules of both sides and
making this transition work is our
mission.
i i

11. The team| ‘we’ here and there
o RGA team:
t
o Rosa Gómez-Acebo, founder and CEO
o Carmen Muñoz Jodar, Executive Director
Jodar
With the support of its international network:
o Waggener-Edstrom team:
o Hermann Schepers, Brussels office manager
o John Jolliffe assistant manager
Jolliffe,
o Omniconsul Portugal -Joaquim Martins-Lampreia, CEO

12. Thank you
C/ Príncipe de Vergara 55 4ºC - 28006 Madrid
55, 4 C
Phone: +34 915 642 878 / Fax: +34 915 642 862
info@gomezacebo.com