Recommended
More Related Content
Similar to Key4Women April 2011
Similar to Key4Women April 2011 (20)
More from Amanda L. Sage
Recently uploaded
Recently uploaded (20)
Key4Women April 2011
- 1. Two Birds with One Stone Managing your Social Networks Efficiently and Effectively Without Going Insane Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 2. Social Media Dashboards Pros Pros Pros •Easy to use •Connected to •Connected to the •Connected to several networks most networks several networks •Free •Free •Analytics •Mobile app •It’s a website •It’s a website •Mobile app Cons Cons •Can be confusing •Clumsy navigation Cons •Slow •Fewer features •Some paid features •Have to download •No mobile app Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 3. Advantages of Using HootSuite Manage multiple accounts ▪ Post to multiple accounts quickly and easily ▪ Organize accounts and interests on multiple tabs ▪ Import Twitter lists to segment users by topic Posting is quick and simple ▪ Schedule posts ▪ Easily shorten URLs ▪ Attach images and files ▪ Create link and thumbnail previews for Facebook posts ▪ Automatically send blog posts to other accounts Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 4. Advantages of Using HootSuite Monitor and analyze ▪ Easily search and monitor keywords and topics ▪T rack click rates on shortened URLs ▪ Social media analytics and data (for tracking ROI) ▪ Customizable reporting Teamwork ▪ Assign follow-up tasks ▪ Monitor which team member posted what Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 5. What Kind of Content Should I Share? ▪ Resources – Blog posts (yours and others’) – News articles – Advice and tips – How-to’s ▪ Company news ▪ Events (pre and post) ▪ Promotions and sales ▪ Testimonials and case studies Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 6. What Kind of Media Should I Share? This means… ▪ Blog posts/articles/documents ▪ PowerPoints/slide decks ▪ Text excerpts ▪ Videos ▪ Photos Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 7. Disseminate your Content! A piece of content Full text Partial text Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 8. It All Works Together E-mail Website Blog Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 9. Tell People About your Accounts Put links to your social media accounts on your: ▪ Website ▪ Blog (if separate from website) ▪ E-mail signature ▪ E-newsletters ▪ Business cards ▪ Stationery ▪ Marketing collateral ▪ Signage ▪ Word of mouth Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 10. Give People a Reason to Friend/Follow/Connect ▪ Provide information, resources, promotions, sales, etc. that are only available through social media ▪ Give prizes to the #th follower/friend ▪ Have contests on your social networks only ▪ Provide the most up to date info is available there ▪ And then remember to tell people that about these things! Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 11. Questions? Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.
- 12. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per- project basis We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. www.gonggongcommunications.com Key4Women – April 19, 2011 © 2011 Gong Gong Communications. All rights reserved.