Carlos Gonzaga outlines his 20-year marketing plan to be the "salt of the earth" and "light of the world" as Fog Light Carlos. His vision is to use his skills in marketing, communication, and music to help others understand value and make informed decisions. Over 20 years, he aims to touch lives meaningfully through career, faith, family, and service. He will regularly monitor his progress through confession, lifestyle, career checks, and private journals to flavor the earth and shine his light until God engulfs his flicker with His divine light.

1. Salt and Light
A 20 Year Marketing Plan for
Fog Light Carlos
Carlos Gonzaga
January 2012
www.laymarketer.blogspot.com

2. Let your light so shine before men, that they may
see your good works and give glory to your Father
Matthew 5:13-16
A. Salt of the Earth
• Vision/Mission
• All-around Flavor
• Recipe for Success
• Taste Test
B. Light of the World
• Foglight – After living fully as the salt of the
earth, I am the light that helps my fellow man
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3. Vision - Mission
My life is a beacon lit up by the Almighty. From its rays
emanate my skills and talents in
marketing, communication and music—a Foglight that
clears foggy uncertainty, helping my fellow man
understand and appreciate the value of knowing well
enough before deciding, be it in the products they
choose or the advocacies and activities they may wish to
engage in.
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4. All-around Flavor
Being the salt of the earth means
being an all-around flavor daily
1. God-fearing servant of the Faith
2. Boyfriend and husband-in-one
3. Cool ka-barkada Dad
4. Appreciative Son
5. Hardworking and honest worker
6. Sincere advocate
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5. All-around Flavor
God-fearing servant of
the Faith
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6. All-around Flavor
Boyfriend and
husband-in-one
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7. All-around Flavor
Cool ka-barkada Dad
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8. All-around Flavor
Appreciative Son
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9. All-around Flavor
Hardworking and honest
worker
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10. All-around Flavor
Sincere advocate
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11. Personal Brand Launch
Fog Light Car Lost or Gone zigZAGa Unilab
Fog Light Carlos Gonzaga, Unilab
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12. Recipe for Success
A Trilogy on Entrepreneurship:
Creating the Enterprise
– Dr. Eduardo A. Morato, Jr.
1. Establishing the Enterprise – Who am I?
• I am Foglight Carlos, a beacon for my
fellow man
2. Planning the Enterprise – My life plan
My personal business plan involves being
• God-fearing servant of the Faith
• Boyfriend and husband-in-one
• Cool ka-barkada Dad
• Appreciative Son
• Hardworking and honest worker
• Sincere advocate
www.laymarketer.blogspot.com

13. Recipe for Success
A Trilogy on Entrepreneurship:
Creating the Enterprise
– Dr. Eduardo A. Morato, Jr.
3. Investing – My strengths
• I have skills and talents in oral and
written communication, corporate
branding and choral music
4. Valuating – Work and personal
experience
• I have almost a decade of work
experience in multinational and local
companies across various industries
www.laymarketer.blogspot.com

14. Recipe for Success
A Trilogy on Entrepreneurship:
Creating the Enterprise
– Dr. Eduardo A. Morato, Jr.
5. Financing the Enterprise – My sources of strength
and motivation
• My Faith, family, friends and values of the
company I presently work in
6. Managing Costs and Profits – Work-life balance
• I see to it that spend ample time with my
family after a hard day’s work, as well as
some personal time through music and
running
7. Managing Risks – Handling adversity
• I pray. My risk is losing my competitive edge
and burnout from work
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15. Enneagram – Type 2
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16. Music and lyrics that
inspire me
Lead me Lord
composed and written by Nathanael
Arnel de Pano
Lead me Lord
Lead me by the hand
And make me face the rising sun
Comfort me through all the pain
That life may bring
There’s no other hope You are my light
That I can lean upon You’re the lamp upon my feet
Lead me Lord, All the time my Lord
Lead me all my life I need You there
You are my life I cannot live alone
Let me stay by Your guiding love
All through my life, Lead me Lord
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17. My End in
Mind
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18. A 20-year journey to flavor
the earth, shine on the world
Now After 20 years
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19. Taste Test – Monitoring My
Daily Progress
• Regular confession and communion
• Discipline body by being conscious of
lifestyle choices – the food I
eat, regular exercise, enough rest
• Career check – monitor career choices
versus personal plans
• Prepare and periodically check personal
KRAs through private journals
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20. Everyday my light shall shine
to touch others.
As the salt of the earth and light of the world, my measure of success
hinges on the lives that I touch in a meaningful way. That would entail
piercing the darkness of uncertainty, brewing the aroma and flavors of
knowledge to my loved ones, my colleagues, my country.
I look forward to each day, for I please my God through my fellow man
helping them understand and appreciate the value of knowing well
enough before deciding, be it in the products they choose or the
advocacies and activities they may wish to engage in.
Al this I shall strive to achieve, until the hour comes when He engulfs my
flicker with the majesty of His Divine Light.
www.laymarketer.blogspot.com

21. Salt and Light
A 20 Year Marketing Plan for
Fog Light Carlos
Carlos Gonzaga
January 2012
www.laymarketer.blogspot.com