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Content Marketing - The Currency of Influence

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Content marketing

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Content Marketing - The Currency of Influence

  1. @googledave
  2. @googledave Or…
  3. @googledave 1. Satisfied with what one is or has; not wanting more or anything else.
  4. @googledave Content helps to do this! Need some stats
  5. @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
  6. @googledave
  7. @googledave 1. Industry Pain Points 2. Common Customer Q’s 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
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  9. @googledave #intalent @googledave
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  12. @googledave@googledave
  13. @googledave BULLSHI T!
  14. @googledave Persona has a problem but is not aware of the solution SEE Has a problem and is researching the solutions THINK Aware of your solution, convince them! DO They’re a customer encourage to buy and share more DELIGHT
  15. @googledave@googledave
  16. @googledave
  17. @googledave Insurance story - newsjackingk
  18. @googledave
  19. @googledave
  20. @googledave@googledave
  21. @googledave
  22. @googledave@googledave
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  27. @googledave
  28. @googledave
  29. @googledave · Employees advocates – they can reach an audience 10x that of your brand · Harness the power of the team · Identify you most socially savvy · Rules of the game – follow the content plan · Measure, share and grow
  30. @googledave …OhS%&t!Howdowedoit
  31. Camp Leaders Timeline
  32. Brand Development ARM Recruitment
  33. Social Media
  34. @googledave
  35. @googledave Be genuine, Be sincere, Be authentic
  36. @googledave @googledave googledave@ph-creative.com

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