Twitter + Google+ for recruitment

Welcome to the IOR
Home of Education & Training

The Professional Body dedicated in providing ‘Excellence in
Education’. Short Courses to Diploma’s created for professionals
in HR, Agency & Internal (In-House) Recruitment.

Institute of Recruiters (IOR) – Be part of something new!
The fastest growing membership body for Recruiters & HR. A new voice for staffing professionals.
Thousands have switched to the IOR - We Offer:
1) Company & Personal IOR Membership (Agency, In-House, HR)
2) Recruitment & HR Qualifications & Short Courses
3) Recruitment & HR Apprenticeships
4) Professional Resources & Template Documents
5) Legal Help & Training
6) Events & Networking
7) Workshops & Master Classes
8) Corporate membership from £249
9) Individual membership at £49

Visit or Join us at www.theior.org.uk

HOW TO USE TWITTER AND GOOGLE+
FOR RECRUITMENT

@googledave #IORevents

EXCITING NEWS


WHY IS SOCIAL MEDIA IMPORTANT TO BUSINESSES?
• Social media is not an option. It’s mainstream communications

• You can no longer control your brand. You can only influence it

• If you’re creative, pro-active and dedicated to reaching your
audience there are no limits

• Most of the tools are free – but you need to invest time and
know how

• The average adult has approximately 1,000 contacts in their
engaged circles/community and there’s a tendency to share
good content


HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?
Reduce cost per hire
• Direct hires, reduce agency reliance, profitability

Talent Pooling
• Work with forecasting, MPP, scenario planning, pipelines
• Hard to fill roles, areas
• Passive & active candidates
• Tap into and engage their communities

Reduce time to hire
• Impact on client ops, costs, profitability

Innovation – (lead, not follow)
• Forward thinking, client satisfaction, leaders
• Aid BID pitches for new clients
• New sales opportunities to current clients


IF CARLSBERG DID NETWORKING

@googledave

WHAT ARE YOUR OBJECTIVES?

• Reduce cost per hire and time to hire
• Attract and engage active and passive candidates
• Create connections and influence your target audience
• Build talent pools for now and in the future
• Enhance your employer brand
• Gain competitive advantage
• Add value to your audience outside of just posting jobs
• Improve your Google rankings

• Some or all of the above!

@googledave

ROMANCING CANDIDATES ON TWITTER


ADVANCED TWITTER SEARCH

@googledave

TWITTER ANALYTICS: FIND, ANALYSE
AND OPTIMISE FOR SOCIAL GROWTH


FOLLOWERWONK – ANALYSE FOLLOWERS

@googledave


• Segment your followers by many different variables
• Influence, gender, location, follower counts, languages and
many more…


FOLLOWERWONK – COMPARE FOLLOWERS

Compare followers to competitors, helps you to build new relationships

@googledave


Examine Followers
• Analyse followers based on social authority, age, language etc
• See what key influencers/common interests there are


TWITTER TOOLS SOCIAL BRO


TWITTER TOOLS SOCIAL BRO

@googledave

HASHTAG MARKETING

#CEOjobs (specific)

#Execjobs (specific)

#seniormanagement (specific)

#bestjobs (popular)

#management (popular)

#consultant (popular)

#Executive (popular)


TWEETADDER SCALLING YOUR SOCIAL GROWTH

• Import lists that you’ve
created using other tools

• Search on users profiles with
specific keywords

• Automatically add followers
at a correct frequency

• Automatically un-follows
based on reciprocal following

• Beware of Twitter jail!

@googledave

HOOTSUITE MANAGE YOUR SOCIAL ON THE GO


HOOTSUITE MANAGE YOUR SOCIAL ON THE GO

@googledave

WHY YOU SHOULD USE GOOGLE+

@googledave


Google Hangouts – its Free
• Chat face to face
• Host virtual meetings
• Screen sharing
• Extended circles, means you
influence your followers and
theirs

Hangouts ‘On Air’
• Live broadcasts – for free
• Stream to you Google + Profile,
YouTube
• And your website
• Save instantly to YouTube
• Shared to the world



How you can search and build
your circles
• Search by keywords
• Search by people, pages,
communities and posts
• Search for IT managers, or
specific companies and their
employees

@googledave


Google Plus Communities
• New addition (fairly!)
• Engage in communities – just
like your candidates
• Add value, don’t broadcast


WHY YOU SHOULD USE GOOGLE+ CIRCLES

@googledave

GOOGLE + TOOLS FIND PEOPLE ON PLUS

Making Connections on Google +
• Search by keywords
• people, locations
• Business and occupations
• Brands and interest
• Demographic filters
• Age, looking for, male, female
• Education, employer

Allows you to
• Discover influencers
• Assess who follow them
• Assess who the follow
• Levels of engagement

http://findpeopleonplus.com/


GOOGLE + TOOLS FIND PEOPLE ON PLUS

@googledave

GOOGLE + TOOLS RECOMMENDED USERS

Recommended Users

• Discover influencers by topic
• Think about your candidates interests
• Romance and make friends
• +1 and share their content
• Commend and add value to them
• Givers gain
• Tap into their communities
• Help to build your AuthorRank
• Look for guest blog opportunities

http://www.recommendedusers.com/


GOOGLE + TOOLS CIRCLE COUNT

https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid

@googledave


Get your content read and ranking faster
• Faster indexing of your content – make it
relevant to your candidates
• Extended circles, means you influence your
followers and theirs

Authorship Tag = Identity
• Have you set yours up?

AuthorRank is coming!
• How authoritive and interesting are you to
your audience?
• Share-ability of authors content
• Number of people in your circles and how
many you are in
• Engagement levels of your content


AUTHORSHIP IN PRACTICE

@googledave

AUTHORSHIP IN PRACTICE


SEARCH PLUS YOUR WORLD – FED BY GOOGLE


FUTURE PROOFING SEARCH & SOCIAL

@googledave

CONTENT MARKETING IS A MUST
Rome wasn’t built in a day
• Commit and invest for ROI
• Remember - why should it be easy?
• Earn links for SEO, enhance reputation, build trust from customers

If Carlsberg did networking
• Influencers and their influencers – aligning the planets
• Don’t just target you audience, involve and build relationships
• Givers, gain

Content is a ‘king maker’ in different disguises
• Written
• Surveys, news, roundtables, interviews
• Infographics, 404 pages
• Slidedecks
• Education resources, downloads
• Photo’s, video


We have tried to make a feature
or event within the site, meaning
that it grabs more attention that
a simple Twitter button.

Therefore they see a higher
conversion rate when compared
to a standard site.

@googledave

QUESTIONS AND ANSWERS


SOCIAL MEDIA MEASUREMENT

@googledave

SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?


SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?

@googledave

MEANINGFUL MEASUREMENT GOOGLE ANALYTICS

Social Value
• Visits from social platform
• Socially assisted conversions
• See how valuable you social
activity is to generating
applications and hires
• Social attribution modeling
• What content gains engagement?
• Where does drop off/exit happen?


MEANINGFUL MEASUREMENT GOOGLE ANALYTICS

Conversions
• Clarity on social value in your
digital attraction
• Last click conversions of social
media influence?
• Fine tune your attraction
strategies


PUTTING THIS
INTO PRACTICE


Twitter + Google+ for recruitment

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